Shamrock in Wheeler County, Texas — The American South (West South Central)
Bill Mack
Mack spent the early years of his career in Amarillo, Wichita Falls, and Lubbock before settling in Fort Worth. On March 2, 1969, Mack first hosted the midnight to 5 am program at WBAP radio where Mack earned the moniker "the Midnight Cowboy." His program reached the majority of the continental United States first as The Country Road Show, then US 1 Trucking Show, and eventually Midnight Cowboy Trucking Show.
The show was popular with long-haul truckers who would listen as they traveled America's highways late into the night. Mack was inducted into the Country Music Hall of Fame in 1999 for his work as "the Midnight Cowboy," a program he hosted for more than 30 years.
Bill Mack was also an accomplished country western songwriter. He is credited as a songwriter on a total of more than 85 albums and singles. His most popular songs were "Drinking Champagne," which earned a platinum record and BMI Million Air Club membership for over a million radio plays; and "Blue," which won a Grammy for Country Song of the Year in 1997.
On July 31, 2020, Bill Mack passed away in Dallas. From 1969 to the 2000s, Bill Mack brought music to countless late-night travelers and his program brought joy through radios across the country.
Erected 2021 by Texas Historical Commission. (Marker Number 23367.)
Topics and series. This historical marker is listed in these topic lists: Arts, Letters, Music • Communications. In addition, it is included in the Grammy Award Winners series list. A significant historical month for this entry is January 1949.
Location. 35° 13.608′ N, 100° 14.931′ W. Marker is in Shamrock, Texas, in Wheeler County. It is at the intersection of North Main Street (U.S. 83) and East 12th Street (U.S. 66), on the right when traveling north on North Main Street. Touch for map. Marker is at or near this postal address: 105 E 12th St, Shamrock TX 79079, United States of America. Touch for directions.
Regionally, this marker is on the Texas Panhandle. It is also on the American Great Plains and specifically on the Southern Plains. Globally, it is in North America, a Gulf of Mexico state, the Western Hemisphere, the Western World, and the Anglosphere. Historically, it finds itself in what was once New Spain, the Comancherνa, the Dust Bowl, the Republic of Texas, and one of the Confederate States of America.
Other nearby markers. At least 8 other markers are within walking distance of this marker: Bill Mack: Shamrock's Midnight Cowboy (here, next to this marker); "Bill Mack's influence on country music is legendary" (here, next to this marker); Tower Building (within shouting distance of this marker); Shamrock Methodist Church (approx. 0.6 miles away); First Baptist Church of Shamrock (approx. 0.6 miles away); Glenn Truax (approx. Ύ mile away); The Legend of St. Patrick and the Shamrock (approx. 0.8 miles away); Welcome to Blarney Stone Plaza (approx. 0.8 miles away). Touch for a list and map of all markers in Shamrock.
Also see . . .
1. Bill Mack on His Career (video). A few years ago, we spent time with The Midnight Cowboy in his Fort Worth home to talk about his storied radio career. Here is the entire, uncut interview from that day. (Expedition Texas, uploaded Nov. 13, 2020) (Submitted on June 1, 2025, by Duane and Tracy Marsteller of Murfreesboro, Tennessee.)
2. Bill Mack (The Midnight Cowboy) And Harold Taft At WBAP - Early 1970s (Video). Rare video clip of Mack behind the mic. (SMU Jones Film, uploaded Dec. 22, 2021) (Submitted on June 1, 2025, by Duane and Tracy Marsteller of Murfreesboro, Tennessee.)
3. Bill Mack (songwriter). Wikipedia entry on the country music songwriter, singer, and radio host. (Submitted on June 1, 2025, by Duane and Tracy Marsteller of Murfreesboro, Tennessee.)
Credits. This page was last revised on June 1, 2025. It was originally submitted on June 1, 2025, by Duane and Tracy Marsteller of Murfreesboro, Tennessee. This page has been viewed 300 times since then and 99 times this year. Photos: 1, 2. submitted on June 1, 2025, by Duane and Tracy Marsteller of Murfreesboro, Tennessee.

