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Beverly Hills in Los Angeles County, California — The American West (Pacific Coastal)
 

Uncle Bernie’s Toy Menagerie

Beverly Hills

Golden Shield Commemorative Plaque

 
 
Uncle Bernie’s Toy Menagerie Marker image. Click for full size.
Photographed by Craig Baker, June 15, 2025
1. Uncle Bernie’s Toy Menagerie Marker
Inscription.
This was the site of a beloved Beverly Hills toy emporium that operated from 1947 to 1965. The fanciful store was famous for its lemonade tree that dispensed ice cold lemonade, the multi-colored lollipop tree with limbs full of lollipops sticking out of a papier-mâché trunk, and its star-studded Hollywood clientele.
 
Erected by Beverly Hills City Council & Cultural Heritage Commission. (Marker Number 21.)
 
Topics. This historical marker is listed in this topic list: Industry & Commerce. A significant historical year for this entry is 1947.
 
Location. 34° 4.079′ N, 118° 24.113′ W. Marker is in Beverly Hills, California, in Los Angeles County. It is on Rodeo Drive ¼ mile south of Santa Monica Boulevard, on the right when traveling south. Touch for map. Marker is at or near this postal address: 309 N Rodeo Dr, Beverly Hills CA 90210, United States of America. Touch for directions.

Regionally, this marker is in Greater Los Angeles and in the Transverse Ranges. It is also on the American Pacific Coast. Globally, it is in North America, on the Ring of Fire, in the Pacific Rim, in the Western Hemisphere, in
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the Western World, and in the Anglosphere. Historically, it finds itself in what was once New Spain and also Mexico’s Alta California.

Other nearby markers. At least 8 other markers are within walking distance of this marker: Giorgio Beverly Hills (within shouting distance of this marker); Romanoff’s/The Daisy (within shouting distance of this marker); Anderton Court (within shouting distance of this marker); The Brown Derby (about 300 feet away, measured in a direct line); Beverly Wilshire Hotel (about 500 feet away); Francis-Orr Stationary Co. (about 500 feet away); Gearys Beverly Hills (about 500 feet away); Pixie Town (about 600 feet away). Touch for a list and map of all markers in Beverly Hills.
 
Regarding Uncle Bernie’s Toy Menagerie. This location later became F.A.O. Schwarz before closing in the early 1970s.
 
Also see . . .  Golden Shield plaque information. (Submitted on June 20, 2025.)
 
Uncle Bernie’s Toy Menagerie Marker image. Click for full size.
Photographed by Craig Baker, June 15, 2025
2. Uncle Bernie’s Toy Menagerie Marker
 
 
Credits. This page was last revised on June 20, 2025. It was originally submitted on June 19, 2025, by Craig Baker of Sylmar, California. This page has been viewed 239 times since then and 39 times this year. Photos:   1, 2. submitted on June 19, 2025, by Craig Baker of Sylmar, California.
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Jul. 30, 2026