Beverly Hills in Los Angeles County, California — The American West (Pacific Coastal)

Don Loper Salon

Beverly Hills

— Golden Shield Commemorative Plaque —

Don Loper Salon Marker image. Click for full size.

Photographed by Craig Baker, July 20, 2025

1. Don Loper Salon Marker

Inscription.
At this location was Don Loper's famed couture salon, which opened in 1951. An impresario of fashion, Loper was known for his lavish gowns and Hollywood glamour. He designed clothing for Hollywood starlets and in later years he expanded his portfolio to include interior design, ready-to-wear women's clothing, men's wear, and uniforms for nurses and flight attendants.

Erected by City of Beverly Hills. (Marker Number 19.)

Topics. This historical marker is listed in this topic list: Industry & Commerce. A significant historical year for this entry is 1951.

Location. 34° 3.922′ N, 118° 24.07′ W. Marker is in Beverly Hills, California, in Los Angeles County. It is on South Rodeo Drive 0.1 miles south of Wilshire Boulevard, on the left when traveling south. Touch for map. Marker is at or near this postal address: 150 S Rodeo Dr, Beverly Hills CA 90212, United States of America. Touch for directions.

Regionally, this marker is in Greater Los Angeles

and in the Transverse Ranges.

It is also on the American Pacific Coast.

Globally, it is in North America,

on the Ring of Fire,

in the Pacific Rim,

in the Western

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Hemisphere,

in the Western World,

and in the Anglosphere.

Historically, it finds itself in what was once New Spain

and also Mexico’s Alta California.

Other nearby markers. At least 8 other markers are within walking distance of this marker: Beverly Wilshire Hotel (about 600 feet away, measured in a direct line); Beverly Hills Handbag Studio (about 600 feet away); Wil Wright’s Ice Cream Shop (about 700 feet away); The Brown Derby (about 700 feet away); Giorgio Beverly Hills (approx. 0.2 miles away); The Beverly Theater / Fiorucci (approx. 0.2 miles away); Uncle Bernie’s Toy Menagerie (approx. 0.2 miles away); Romanoff’s/The Daisy (approx. 0.2 miles away). Touch for a list and map of all markers in Beverly Hills.

Regarding Don Loper Salon. Don Loper was born in 1907 in Toledo, Ohio, where his father owned a clothing store. The young Loper began designing dresses at his father's shop. He moved to Los Angeles to dance in motion pictures, and made his dancing debut with Ginger Rogers in the movie "Lady in the Dark" in 1942. Loper continued to work in Hollywood as an actor, dancer, and set designer, until 1946, when he opened

Photographed by Craig Baker, July 20, 2025

2. Don Loper Salon Marker

The marker lays flat in the sidewalk.

his own couture salon on Sunset Boulevard in West Hollywood. He designed clothing for Judy Garland, Lucille Ball, Jane Russell, Joan Crawford, Gracie Allen, and Ella Fitzgerald. Loper was also an interior designer, and designed projects for the Beverly Hills Brown Derby and the ballroom at the Beverly Hills Hotel in 1947. Loper opened his Beverly Hills salon in 1951. He created fashion designs for the "I Love Lucy" show, and played himself in an episode titled "The Fashion Show" in 1955.

Don Loper on "I Love Lucy" in 1955 image. Click for full size.

courtesy Beverlyhills.org

3. Don Loper on "I Love Lucy" in 1955

Credits. This page was last revised on July 22, 2025. It was originally submitted on July 20, 2025, by Craig Baker of Sylmar, California. This page has been viewed 206 times since then and 44 times this year. Photos: 1, 2. submitted on July 20, 2025, by Craig Baker of Sylmar, California. 3. submitted on July 21, 2025, by Craig Baker of Sylmar, California.