Beverly Hills in Los Angeles County, California — The American West (Pacific Coastal)

Wil Wright’s Ice Cream Shop

Beverly Hills

— Golden Shield Commemorative Plaque —

Wil Wright’s Ice Cream Shop Marker image. Click for full size.

Photographed by Craig Baker, July 20, 2025

1. Wil Wright’s Ice Cream Shop Marker

Inscription.
The slogan "It's Heavenly!" defined one of the small chain of the upscale, old-style ice cream parlors located here. At this corner location was one of the first Wil Wright's Ice Cream shops that opened at 200 South Beverly Drive in 1949. The ice cream shop with its rich flavored ice cream and old-style charm became an instant sensation with the local community and Hollywood in-crowd.

Erected by City of Beverly Hills. (Marker Number 22.)

Topics. This historical marker is listed in this topic list: Industry & Commerce. A significant historical year for this entry is 1949.

Location. 34° 3.891′ N, 118° 23.937′ W. Marker is in Beverly Hills, California, in Los Angeles County. It is at the intersection of Beverly Drive and Charleville Boulevard, on the left when traveling south on Beverly Drive. Touch for map. Marker is at or near this postal address: 200 S Beverly Dr, Beverly Hills CA 90212, United States of America. Touch for directions.

Regionally, this marker is in Greater Los Angeles

and in the Transverse Ranges.

It is also on the American Pacific Coast.

Globally, it is in North America,

on the Ring of Fire,

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in the Pacific Rim,

in the Western Hemisphere,

in the Western World,

and in the Anglosphere.

Historically, it finds itself in what was once New Spain

and also Mexico’s Alta California.

Other nearby markers. At least 8 other markers are within walking distance of this marker: Beverly Hills Handbag Studio (about 400 feet away, measured in a direct line); Don Loper Salon (about 700 feet away); The Beverly Theater / Fiorucci (approx. 0.2 miles away); Beverly Wilshire Hotel (approx. 0.2 miles away); The Brown Derby (approx. 0.2 miles away); Giorgio Beverly Hills (approx. 0.2 miles away); a different marker also named Giorgio Beverly Hills (approx. ¼ mile away); The Bistro (approx. ¼ mile away). Touch for a list and map of all markers in Beverly Hills.

Regarding Wil Wright’s Ice Cream Shop. Movie stars, including Marilyn Monroe, Clark Gable, Marlon Brando, Judy Garland, and Frank Sinatra flocked to the fancy ice cream dispensary and many became regular customers. Elizabeth Taylor and Ingrid Bergman even had supplies of the luscious ice cream flown to them while on location filming movies. The legendary Romanoff’s restaurant served

Photographed by Craig Baker, July 20, 2025

2. Wil Wright’s Ice Cream Shop Marker

The marker lays flat in the sidewalk.

Wil Wright’s ice cream. After decades of providing delectable ice cream treats, the Beverly Hills shop closed its doors in the early 1970s.

Wil Wright’s Ice Cream - 1954 image. Click for full size.

courtesy Beverlyhills.org

3. Wil Wright’s Ice Cream - 1954

Credits. This page was last revised on July 22, 2025. It was originally submitted on July 21, 2025, by Craig Baker of Sylmar, California. This page has been viewed 201 times since then and 31 times this year. Photos: 1, 2, 3. submitted on July 21, 2025, by Craig Baker of Sylmar, California.