Beverly Hills in Los Angeles County, California — The American West (Pacific Coastal)

Giorgio Beverly Hills

— Golden Shield Commemorative Plaque —

Photographed by Craig Baker, July 20, 2025

1. Giorgio Beverly Hills Marker

Inscription.
Giorgio Beverly Hills, created by Fred Hayman and George Grant, originally opened in 1961 at this site. The first luxury boutique to be found on Rodeo Drive, its name was derived from Grant's first name. Giorgio Beverly Hills introduced the west coast to international trend-setting designers and catered to world-famous celebrities and socialites. The store used a signature yellow and white striped awning on the facade that came to symbolize the glamorous Beverly Hills lifestyle and established Rodeo Drive as a shopping destination of renown.

Erected by City of Beverly Hills. (Marker Number 3.)

Topics. This historical marker is listed in this topic list: Industry & Commerce. A significant historical year for this entry is 1961.

Location. 34° 4.061′ N, 118° 24.096′ W. Marker is in Beverly Hills, California, in Los Angeles County. It is at the intersection of Rodeo Drive and Dayton Way, on the right when traveling south on Rodeo Drive. Touch for map. Marker is at or near this postal address: 295 N Rodeo Dr, Beverly Hills CA 90212, United States of America. Touch for directions.

Regionally, this marker is

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in Greater Los Angeles

and in the Transverse Ranges.

It is also on the American Pacific Coast.

Globally, it is in North America,

on the Ring of Fire,

in the Pacific Rim,

in the Western Hemisphere,

in the Western World,

and in the Anglosphere.

Historically, it finds itself in what was once New Spain

and also Mexico’s Alta California.

Other nearby markers. At least 8 other markers are within walking distance of this marker: Uncle Bernie’s Toy Menagerie (within shouting distance of this marker); The Brown Derby (within shouting distance of this marker); Romanoff’s/The Daisy (about 300 feet away, measured in a direct line); Anderton Court (about 400 feet away); Beverly Wilshire Hotel (about 400 feet away); Francis-Orr Stationary Co. (about 600 feet away); Gearys Beverly Hills (about 600 feet away); Pixie Town (about 700 feet away). Touch for a list and map of all markers in Beverly Hills.

Regarding Giorgio Beverly Hills. Giorgio Beverly Hills introduced the west coast to new designers such as Halston and Diane Von Furstenberg from New York, Chloe from Paris, and Zandra Rhodes from London. The store had a reading room,

Photographed by Craig Baker, July 20, 2025

2. Giorgio Beverly Hills Marker

The marker lays flat in the sidewalk.

pool table, and oak bar with full-time bartender so that men could entertain themselves while the women shopped. Customers included Elizabeth Taylor, Diana Ross, Nancy Reagan, Princess Grace, and Natalie Wood. In 1997, a branch of Louis Vuitton moved to this location.

Giorgio Beverly Hills image. Click for full size.

courtesy Beverlyhills.org

3. Giorgio Beverly Hills

Credits. This page was last revised on November 26, 2025. It was originally submitted on July 21, 2025, by Craig Baker of Sylmar, California. This page has been viewed 194 times since then and 74 times this year. Photos: 1, 2, 3. submitted on July 21, 2025, by Craig Baker of Sylmar, California.