Beverly Hills in Los Angeles County, California — The American West (Pacific Coastal)
The Beverly Theater
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Fiorucci
| | Golden Shield Commemorative Plaque | |
Photographed by Craig Baker, July 20, 2025
1. The Beverly Theater Marker
Designed by Architect Lewis A. Smith, the theater was built in a fantastical amalgamation of architectural styles and opened at this site in 1925. The theater was equipped with a Wurlitzer Orchestral pipe organ to accompany vaudeville performances and early films. The theater operation closed in 1977 and became the trendy Italian fashion retailer before being demolished in 2005.
Erected by City of Beverly Hills. (Marker Number 8.)
Topics. This historical marker is listed in these topic lists: Entertainment • Industry & Commerce. A significant historical year for this entry is 1925.
Location. 34° 4.036′ N, 118° 23.948′ W. Marker is in Beverly Hills, California, in Los Angeles County. It is on Beverly Drive near Wilshire Boulevard, on the right when traveling north. Touch for map. Marker is at or near this postal address: 200 N Beverly Dr, Beverly Hills CA 90212, United States of America. Touch for directions.
Regionally, this marker is in Greater Los Angeles and in the Transverse Ranges. It is also on the American Pacific Coast. Globally, it is in North America, on the Ring of Fire, in the Pacific
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Other nearby markers. At least 8 other markers are within walking distance of this marker: Giorgio Beverly Hills (about 400 feet away, measured in a direct line); Beverly Hills Handbag Studio (about 500 feet away); Beverly Wilshire Hotel (about 500 feet away); The Bistro (about 600 feet away); The Brown Derby (about 600 feet away); a different marker also named Giorgio Beverly Hills (about 800 feet away); Uncle Bernies Toy Menagerie (approx. 0.2 miles away); Wil Wrights Ice Cream Shop (approx. 0.2 miles away). Touch for a list and map of all markers in Beverly Hills.
Regarding The Beverly Theater / Fiorucci. This was the first theater in Beverly Hills. As an extra bonus, the opening night program also included a film tour through the homes of nearby movie stars. The front faηade was remodeled and updated over the years with more modernist treatments. Despite the various changes, the iconic roof-top dome remained. After more than 50 years, the theater
Photographed by Craig Baker, July 20, 2025
2. The Beverly Theater Marker
The marker lays flat in the sidewalk.
A year later, the Fiorucci franchise converted the cavernous theater building into one of its retail extravaganzas. The Italian fashion label Fiorucci was founded by Elio Fiorucci in 1967 in Milan with an emphasis on curve-hugging skin-tight denim jeans and humorous cartoon graphic T-shirts. As a leader in the globalization of fashion, Fiorucci scoured the globe for underground trends, introducing the new affluent mass market to an eclectic mix of eccentricities from around the world. The trendy clothing brand then went global with stores in New York, Australia, Hong Kong, and beyond, carrying not only Fiorucci wares, but those from other popular designers. The New York anchor store was known by some as the daytime Studio 54 that gave space to artists and creatives, including Andy Warhol and Keith Haring. Notable patrons included Cher, Jackie Onassis, Lauren Bacall, Elizabeth Taylor, and Madonna. The Fiorucci brand was also featured alongside Halston and Gucci in the Bernard Edwards and Nile Rogers song Hes the Greatest Dancer, a disco anthem sung by Sister Sledge.
The unique Beverly Hills store opened in 1978 with
courtesy Beverlyhills.org
3. The Beverly Theater - 1957
In the fall of 2005, the theater was demolished for the development of the Montage Hotel complex.
Credits. This page was last revised on July 22, 2025. It was originally submitted on July 21, 2025, by Craig Baker of Sylmar, California. This page has been viewed 145 times since then and 34 times this year. Photos: 1, 2. submitted on July 21, 2025, by Craig Baker of Sylmar, California. 3. submitted on July 22, 2025, by Craig Baker of Sylmar, California.
