Beverly Hills in Los Angeles County, California — The American West (Pacific Coastal)

Pioneer Hardware Store

Beverly Hills

— Golden Shield Commemorative Plaque —

Pioneer Hardware Store Marker image. Click for full size.

Photographed by Craig Baker, July 20, 2025

1. Pioneer Hardware Store Marker

Inscription.
Beverly Hills' original "hardware store to the stars" was located on this site from 1927 to 1989. Operated by Justin Platner and his family, it boasted a client list that was a virtual who's who of Hollywood's Golden Age. Gene Kelly famously bought a pair of roller skates here to use in "It's Always Fair Weather" (1955). When the store closed, it merged with Lucerne Hardware and relocated to Crescent Drive.

Erected by City of Beverly Hills. (Marker Number 15.)

Topics. This historical marker is listed in this topic list: Industry & Commerce. A significant historical year for this entry is 1927.

Location. 34° 4.236′ N, 118° 24.167′ W. Marker is in Beverly Hills, California, in Los Angeles County. It is on Beverly Drive south of Santa Monica Boulevard, on the right when traveling south. Touch for map. Marker is at or near this postal address: 437 N Beverly Dr, Beverly Hills CA 90210, United States of America. Touch for directions.

Regionally, this marker is in Greater Los Angeles

and in the Transverse Ranges.

It is also on the American Pacific Coast.

Globally, it is in North America,

on the Ring of Fire,

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in the Pacific Rim,

in the Western Hemisphere,

in the Western World,

and in the Anglosphere.

Historically, it finds itself in what was once New Spain

and also Mexico’s Alta California.

Other nearby markers. At least 8 other markers are within walking distance of this marker: Nate 'N Al (within shouting distance of this marker); Ah Fong's (within shouting distance of this marker); The Luau (about 400 feet away, measured in a direct line); Carroll and Company (about 500 feet away); Pixie Town (about 500 feet away); Edelweiss Chocolates (about 500 feet away); Harry Harris Shoes (about 500 feet away); Gearys Beverly Hills (about 600 feet away). Touch for a list and map of all markers in Beverly Hills.

Regarding Pioneer Hardware Store. The store hosted a star-studded client list that included Fred Astaire, Barbra Streisand, Marilyn Monroe, Michael Caine, and Gene Kelly. Kelly bought the roller skates for the “I Like Myself” number from the motion picture It’s Always Fair Weather (1955) at Pioneer, and practiced on his tennis court before filming. Pioneer has kept the checks signed by Jimmy Stewart and the charge plates and addresses

Photographed by Craig Baker, July 20, 2025

2. Pioneer Hardware Store Marker

of such Golden Age stars as Jack Lemmon, Sidney Poitier, and Rosemary Clooney.

Pioneer Hardware Store - 1940s image. Click for full size.

courtesy Beverlyhills.org

3. Pioneer Hardware Store - 1940s

Credits. This page was last revised on July 22, 2025. It was originally submitted on July 21, 2025, by Craig Baker of Sylmar, California. This page has been viewed 129 times since then and 21 times this year. Photos: 1, 2, 3. submitted on July 21, 2025, by Craig Baker of Sylmar, California.