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Dayton in Rockingham County, Virginia — The American South (Mid-Atlantic)
 

Dayton's Downtown

 
 
Dayton's Downtown Marker image. Click for full size.
Photographed by Bradley Owen, July 22, 2025
1. Dayton's Downtown Marker
Inscription.
A Thriving Town Center

At the beginning of the 20th Century, Dayton was a bustling town - with seven general stores, three blacksmiths, and at least three doctors. The Waverly Hotel was situated near the center of downtown, and guests in the community were also welcomed at several other private inns. A town lamplighter is said to have walked the streets each evening as the sun set.

The heart of the downtown endured two major fires: one in 1903 and a second one in 1911. Each time, buildings were reconstructed or were replaced by newer architecture.

Some Manufacturing Firms 1890s to 1930s

Helms Brothers Carriage Works • George W. Hedrick Carriage Company • M. A. Layman, Buggy Maker • Virginia Organ Factory (1882-1888) • Specialty Harness Co. • Blossers Hatchery

Some Merchants & Druggists

Bank of Dayton • Dayton Drug Co. • W. H. Carpenter • George E. Sipe • I. S. Ewing • James M. Price • J. H. Rhodes & Co. • Rhodes, Fout & Co. • W. H. Weller • Boggs & Weller • S. Keats Kieffer (printer) • Dayton Cigar Mfg. Co. • Weller & Gilkeson • Rhodes & Weller • Weller & Fishback • S. L. Cootes (general store) • The Cottage Market (George Shreve) • Monger
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& Earman
(stoves, heating, lumber) • R. H. Detamore (painter and paper hanger) • J. L. Thompson (real estate) • Wm. K. Fishback (meat market) • W. H. Sheppe (druggist) • J. M. Stinespring (general store) • Dayton Drug • W. H. Andrew (tinner) • Kirby Coffman (general merchandise) • Layman & Dixon (livery stable) • Dayton Bakery

The Ruebush-Kieffer Company: 131 Years

The Ruebush-Kieffer Co. was established in Singers Glen shortly after the Civil War under the name Patent Note Co., by Aldine S. Kieffer, grandson of Joseph Funk, and Ephraim Ruebush, who married Funk's granddaughter. Because of the printing firm's growth and the problems of shipping and receiving in a remote location, the firm purchased land Dayton in 1878 and was soon located in a newly constructed frame building on Main Street.

Both the name and the owners of the company changed several times over the years, but its "Ruebush-Kieffer" title is the most well known. Within a short time after its move to Dayton, the company was turning out thousands of music books using the shaped-note system. "The Musical Million", a monthly periodical featuring music, advertising and information on singing schools, was an immediate success,
Dayton's Downtown Marker image. Click for full size.
Photographed by Bradley Owen, July 22, 2025
2. Dayton's Downtown Marker
View is looking south on Main Street.
and thousands of monthlies were mailed into the South as well as west of Virginia into adjoining states.

In 1895, the Chesapeake Western Railway completed its tracks through Dayton to Bridgewater, and with the opening of the rail line, the Ruebush-Kieffer Co. had easy access to receiving paper and ink, and freight service to ship their books. They no longer had to take them by freight wagon into Harrisonburg.

In 1906, the printing company built a large three-story building on College Street, and the firm was soon the largest music publisher in Virginia. Shaped-note music went into a decline shortly before World War I, giving way to the round-note system. Beginning about 1909, several different companies all related to the Ruebush family published out of the Ruebush-Kieffer facilities: The Ruebush-Elkins Co.; S. Keats Kieffer, Printer; Joseph K. Ruebush Co., and Shenandoah Press. By the late 1930s, all except Shenandoah Press had ceased publication. Shenandoah Press was operated by James L. Ruebush until the late 1980s, and upon his death, it was sold outside the Ruebush family. In early 2009, the press closed, ending a 131-year printing tradition in Dayton.

(Captions):

George W. Hedrick Carriage Co. on Main Street;

The 1903 fire devastated the triangle area and beyond, including the destruction of the United
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Brethren Church. The church was soon rebuilt.

The Ruebush-Kieffer Co. grew to become the largest music publisher in Virginia, promoting the shaped-note system of singing. Employees (bottom photo) are shown with lead type, which was still set by hand.

 
Erected by The Town of Dayton, Va.
 
Topics. This historical marker is listed in these topic lists: Arts, Letters, MusicDisastersIndustry & CommerceRailroads & Streetcars. A significant historical year for this entry is 1903.
 
Location. 38° 24.887′ N, 78° 56.317′ W. Marker is in Dayton, Virginia, in Rockingham County. It is on Main Street (Business Virginia Route 42) north of College Street ( Route 701), on the right when traveling north. Touch for map. Marker is at or near this postal address: 230 Main Street, Dayton VA 22821, United States of America. Touch for directions.

Regionally, this marker is in Virginia’s Shenandoah Valley. It is also in the American South and specifically in the Upper South. Globally, it is in the North Atlantic Region, North America, the Western Hemisphere, the Western World, and the Anglosphere. Historically, it finds itself in what was once the territory of the Mississippian Culture, one of the original Thirteen Colonies, one of the Confederate States of America, and the Antebellum South.

Other nearby markers. At least 8 other markers are within walking distance of this marker: Lt. Col. Thomas F. Wildes (about 500 feet away, measured in a direct line); College Days (approx. 0.2 miles away); Shenandoah College and Shenandoah Conservatory of Music (approx. 0.2 miles away); Innovation in the Heartland (approx. Ό mile away); Inventor Samuel H. Blosser (approx. Ό mile away); Prospering in the Back Country (approx. Ό mile away); Establishing a Home (approx. Ό mile away); Working Hard at Home (approx. Ό mile away). Touch for a list and map of all markers in Dayton.
 
Regarding Dayton's Downtown. Marker includes a map of Dayton (Dayton History Trails) featuring locations for Dayton Interpretive History Signs, Civil War Trails Signs, the Dayton Historic Walking Tour area and the Historic Stone Wall.
 
 
Credits. This page was last revised on July 31, 2025. It was originally submitted on July 30, 2025, by Bradley Owen of Morgantown, West Virginia. This page has been viewed 127 times since then and 37 times this year. Photos:   1, 2. submitted on July 31, 2025, by Bradley Owen of Morgantown, West Virginia.
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Jun. 25, 2026