Deep Deuce in Oklahoma City in Oklahoma County, Oklahoma — The American South (West South Central)

The Lyons Mansion

Photographed by Duane and Tracy Marsteller, June 21, 2025

1. The Lyons Mansion Marker

Inscription. The mansion is currently undergoing preservation efforts while planning for its long-term use is underway. Restoration is in the future, but in the meantime please excuse the temporary support structures.

The Lyons Mansion was built in 1926 for S.D. Lyons, owner of East India Goods and Manufacturing Company. In addition to the home, this site houses the buildings where Lyons would manufacture and sell his products. Here, Lyons made specialty hair tonics, soaps, and perfumes which he shipped across the U.S. and internationally.

Today, the mansion is a standing reminder of the historical success of the Black residents of Deep Deuce during the 1920's through 1970's. The Oklahoma City Urban Renewal Authority purchased the property in 2019 with help from a $75,000 grant from the National Trust for Historic Preservation's African American Cultural Heritage Action Fund to secure its future.

Topics. This historical marker is listed in these topic lists: African Americans • Industry & Commerce. A significant historical year for this entry is 1926.

Location. 35° 28.236′ N, 97° 30.432′ W. Marker is in Oklahoma City, Oklahoma,

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in Oklahoma County. It is in Deep Deuce. It is at the intersection of Northeast 3rd Street and North Central Avenue, on the right when traveling east on Northeast 3rd Street. Touch for map. Marker is at or near this postal address: 300 NE 3rd St, Oklahoma City OK 73104, United States of America. Touch for directions.

Regionally, this marker is in Central Oklahoma — Frontier Country.

It is also in the American South,

specifically on the prairies,

and on the Southern Plains.

Globally, it is in North America,

the Western Hemisphere,

the Western World,

and the Anglosphere.

Historically, it finds itself in what was once the territory of the Mississippian Culture

and also the Louisiana Purchase.

Other nearby markers. At least 8 other markers are within walking distance of this marker: Dr. Inman E. Page (a few steps from this marker); Dr. Frederick Douglas Moon (a few steps from this marker); Charles (Charlie) A. Christian (about 300 feet away, measured in a direct line); Charles “Bird” Christopher Parker Jr. (about 300 feet away); Dr. Jefferson Davis (J.D.) Randolph (about 400 feet away); James (Jimmy) Andrew Rushing (about

Photographed by Duane and Tracy Marsteller, June 21, 2025

2. The Lyons Mansion Marker

400 feet away); James “Doughbelly” Brooks (about 400 feet away); Dr. William Lewis Haywood (about 400 feet away). Touch for a list and map of all markers in Oklahoma City.

Also see . . .
1. Lyons, Sidney Daniel (ca. 1861-1942). As president and sole owner of East India Toilet Goods and Manufacturing Company, he advertised and marketed his products to African American customers from coast to coast but especially in the South. (Dianna Everett, in The Encyclopedia of Oklahoma History and Culture, Oklahoma Historical Society) (Submitted on August 6, 2025, by Duane and Tracy Marsteller of Murfreesboro, Tennessee.)

2. Sidney and Mary Lyons Residence and Commercial Historic District (PDF). National Register of Historic Places nomination for the property, which was listed in 2021. (Prepared by Matthew A. Pearce and Catherine Montgomery; via Oklahoma State Historic Preservation Office) (Submitted on August 6, 2025, by Duane and Tracy Marsteller of Murfreesboro, Tennessee.)

Advertisement for "The East India Hair Grower" image. Click for full size.

The Black Dispatch; Oklahoma Historical Society via The Gateway to Oklahoma History (Public Domain), July 29, 1921

3. Advertisement for "The East India Hair Grower"

This ad for his signature product is typical of those Lyons placed in Black newspapers.

Credits. This page was last revised on August 6, 2025. It was originally submitted on August 6, 2025, by Duane and Tracy Marsteller of Murfreesboro, Tennessee. This page has been viewed 184 times since then and 75 times this year. Photos: 1, 2, 3. submitted on August 6, 2025, by Duane and Tracy Marsteller of Murfreesboro, Tennessee.