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Ferndale in Oakland County, Michigan — The American Midwest (Great Lakes)
 

Ferndale Classic Theatre

Historical Site

 
 
Ferndale Classic Theatre Marker image. Click for full size.
Photographed by Joel Seewald, July 30, 2025
1. Ferndale Classic Theatre Marker
Inscription.
The Ferndale Classic Theatre classic has come a long way from the days when Fred & Grace Rowley screened family-friendly flicks in the movie house they built in 1921. In 1931, Thomas J. Ealand, a traveling theatre producer and manager, continued the tradition of family movies which were the mainstay of a growing movie industry. Ray Bolger and June Haver were on the Ferndale Theatre marquee in 1949 for the screening of "Look for A Silver Lining".

Then Studio North, a chain theatre, changed the theatre in 1961 from family-friendly to adult foreign films, and then to pornographic movies, outraging local residents. "Deep Throat" and "Prisoner of Paradise" were just two of the titles that caused a public uproar and infuriated city officials. In spite of repeated attempts, the city could not shutter the theatre. The worst came in 1988 when the theatre turned to nude dancers as the Dιjΰ Vu strip club. In 1989, the city won the battle to eliminate this type of business from Downtown Ferndale and the theatre was shut down.

After the one-year closure, Steve Milgrom purchased the theatre in 1990, naming it the Magic Bag Theater
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showing indie films, who then sold it in 1996 to Jeremy Haberman, a young local entrepreneur. With its rounded roofline and American Movement architecture still intact, an updated marquee now features The Magic Bag's consistent presentation of hard-to-find live acts for music aficionados and funky cover bands. Keeping with its roots, the Brew n' View Movie Night continues to be a weekly tradition at the "Bag".

Ferndale wayfinding signage is funded in part by a grant from the Woodward Avenue Action Association through the U.S. Department of Transportation/Federal Highway Association.
 
Erected by Ferndale Downtown Development Authority.
 
Topics. This historical marker is listed in these topic lists: EntertainmentIndustry & Commerce. A significant historical year for this entry is 1921.
 
Location. 42° 27.694′ N, 83° 8.082′ W. Marker is in Ferndale, Michigan, in Oakland County. It is on Vester Avenue near Woodward Avenue (Michigan Highway 1), on the left when traveling east. Touch for map. Marker is at or near this postal address: 22900 Woodward Avenue, Ferndale MI 48220, United States of America. Touch for directions.

Regionally,
Ferndale Classic Theatre Marker image. Click for full size.
Photographed by Joel Seewald, July 30, 2025
2. Ferndale Classic Theatre Marker
this marker is in Southeast Michigan and in Greater Detroit. It is also in the American Midwest. Globally, it is in North America, the Western Hemisphere, the Western World, and the Anglosphere. Historically, it finds itself in what was once the Northwest Territory.

Other nearby markers. At least 8 other markers are within walking distance of this marker: Deputy Albert Anderson (about 300 feet away, measured in a direct line); The Inter-Urban Railcar - Detroit United Railway (about 300 feet away); In Memory of Vincent Chin (about 300 feet away); From a Whisper to a Rallying Cry (about 300 feet away); The Crow's Nest (about 300 feet away); The Badder Building (about 400 feet away); The Lux Building (about 400 feet away); The Professional Building (about 400 feet away). Touch for a list and map of all markers in Ferndale.
 
Ferndale Classic Theatre Marker image. Click for full size.
Photographed by Joel Seewald, September 3, 2025
3. Ferndale Classic Theatre Marker
View of The Magic Bag on the left and the marker on the right.
 
 
Credits. This page was last revised on October 21, 2025. It was originally submitted on August 6, 2025, by Joel Seewald of Madison Heights, Michigan. This page has been viewed 107 times since then and 18 times this year. Photos:   1, 2. submitted on August 6, 2025, by Joel Seewald of Madison Heights, Michigan.   3. submitted on October 21, 2025, by Joel Seewald of Madison Heights, Michigan.
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Aug. 7, 2026