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THE HISTORICAL
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Downtown in Pueblo in Pueblo County, Colorado — The American Mountains (Southwest)
 

Schlitz Building

223 South Union Avenue

— Date of Construction Unknown - Architectural Style: Italianate —

 
 
Schlitz Building Marker image. Click for full size.
Photographed by Mark Hilton, August 11, 2025
1. Schlitz Building Marker
Inscription.
In 1880, William Moore and James N. Carlile sold an undivided one-half interest in three town lots to George W. Crites for the sum of $1. In 1881, G. C. Eldridge sold a frame, one-story building with furniture and fixtures to South Pueblo National Bank for $500.

The Schlitz Brewing Company built this building to be a company-owned saloon. Notice the copper frieze across the front of the building featuring Bacchus and other revelers as well as the Schlitz globe near the top of the building. When the film crew was cleaning up the front facade prior to filming "Damon Runyon's Pueblo", bullet holes found in the frieze provided testimony to the area's wild and wicked past.

Colorado prohibition laws forced saloons and bars to close on January 1, 1916, three years before National Prohibition in 1919. This was the culmination of a 20-year effort on the part of women's groups. Almost immediately, a lively statewide moonshine business developed. Pueblo's sheriff confiscated 35 gallons of white whiskey with a value of $9 a pint. At times, prunes added to the mixture provided color.

During the Flood of 1921, federal
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officials allowed the consumption of liquor for medicinal purposes for 30 days.

By 1921, Pueblo bootlegging arrests averaged more than one a day. Old-time businessmen have reported that tunnels linked to old coal storage units under many Union Avenue stores were used to warehouse a large inventory of liquors during Prohibition.

The United States repealed Prohibition in 1933.

CCJLLC properties purchased the building in 1995 and completely restored it.

This project funded by a grant from the Colorado Historical Society State Historical Fund, Historic Pueblo Business Center Association, Security Title Guaranty Co., Kathie White, Mary Orf, John Demas, Friends and The Farley Foundation
 
Erected by Colorado Historical Society State Historical Fund. (Marker Number 10.)
 
Topics. This historical marker is listed in these topic lists: ArchitectureIndustry & Commerce. A significant historical date for this entry is January 1, 1916.
 
Location. 38° 15.829′ N, 104° 36.87′ W. Marker is in Pueblo, Colorado, in Pueblo County. It is in Downtown. It is on South Union Avenue north of West C Street, on the left when traveling north. Touch for map.
Schlitz Building Marker image. Click for full size.
Photographed by Mark Hilton, August 11, 2025
2. Schlitz Building Marker
Marker is on building just to left of the right side tree.
Marker is at or near this postal address: 223 S Union Ave, Pueblo CO 81003, United States of America. Touch for directions.

Regionally, this marker is in Colorado’s Arkansas River Valley and in the Front Range. It is also in the American Mountain West. Globally, it is in North America, the Rocky Mountains, the Western Hemisphere, the Western World, and the Anglosphere. Historically, it finds itself in what was once the Comancherνa and also the Republic of Texas.

Other nearby markers. At least 8 other markers are within walking distance of this marker: Turf Exchange (here, next to this marker); Site of South Pueblo's Hanging Tree (a few steps from this marker); Cooper & Allen Block (a few steps from this marker); Graham-Wescott Building (within shouting distance of this marker); Holden Block (within shouting distance of this marker); The Pueblo Street Railway Company Stable Site (within shouting distance of this marker); DeRemer Block/Holden Block # 3 Site (within shouting distance of this marker); Orman Block (about 300 feet away, measured in a direct line). Touch for a list and map of all markers in Pueblo.
 
 
Credits. This page was last revised on August 16, 2025. It was originally submitted on August 16, 2025, by Mark Hilton of Montgomery, Alabama. This page has been viewed 109 times since then and 42 times this year. Photos:   1, 2. submitted on August 16, 2025, by Mark Hilton of Montgomery, Alabama.
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Jul. 14, 2026