Mission in Hidalgo County, Texas — The American South (West South Central)

The Border Theater

Photographed by Mansfieldphoto.com, February 8, 2025

1. The Border Theater Marker

Inscription. A fine example of a mid-20th century motion picture theater with regional stylistic influences, the Border Theater was completed in 1942. Dallas architect William J. Moore designed the structure, which was built by contractor George Holliday. The theater was large enough for 740 patrons and housed the office of owners Mr. and Mrs. R.N. Smith. Changes to the edifice's exterior include a raised marquee and the addition of a tile canopy. The Border Theater remains a monument to Mission's architectural and cinematic history. Recorded Texas Historic Landmark - 1997

Erected 1997 by Texas Historical Commission. (Marker Number 12060.)

Topics. This historical marker is listed in this topic list: Entertainment. A significant historical year for this entry is 1942.

Location. 26° 12.91′ N, 98° 19.559′ W. Marker is in Mission, Texas, in Hidalgo County. It is on North Conway Avenue south of Tom Landry Street, on the right when traveling south. The marker is located at the front entrance to the theater. Touch for map. Marker is at or near this postal address: 905 N Conway Ave, Mission TX 78572, United States of America. Touch for directions.

Regionally, this marker is in South Texas.

It is also in the American South.

Globally, it is in North America,

a Gulf of Mexico state,

the Western Hemisphere,

the Western World,

and the Anglosphere.

Historically, it finds itself in what was once New Spain,

the Republic of Texas,

and one of the Confederate States of America.

Other nearby markers. At least 8 other markers are within walking distance of this marker: Baseball in the Rio Grande Valley (about 500 feet away, measured in a direct line); Madero Valley Brickers

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(about 500 feet away); Mission Grapefruiters (about 500 feet away); Fort Ringgold Team (about 500 feet away); Shary Building (about 500 feet away); Leonardo Alaniz (about 500 feet away); Mission 30-30 (about 500 feet away); Partido de La Garra (about 500 feet away). Touch for a list and map of all markers in Mission.

Photographed by Dave W, January 24, 2026

2. The Border Theater Marker

Marker seen here at the entrance to the theatre.

Credits. This page was last revised on February 3, 2026. It was originally submitted on September 4, 2025, by James Hulse of Medina, Texas. This page has been viewed 113 times since then and 40 times this year. Photos: 1. submitted on September 4, 2025, by James Hulse of Medina, Texas. 2. submitted on February 3, 2026, by Dave W of Co, Colorado.