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“Bite-Size Bits of Local, National, and Global History”
Ocean Park in Santa Monica in Los Angeles County, California — The American West (Pacific Coastal)
 

Early Black Businesses

 
 
Early Black Businesses Marker image. Click for full size.
Photographed by Duane and Tracy Marsteller, September 27, 2025
1. Early Black Businesses Marker
Inscription. Some early African American businessmen traveled throughout the city with horse and wagon, offering their services in construction, house cleaning, gardening, and transporting goods. Others owned stores near the beach in Ocean Park. In the decades that followed, anti-Black discrimination routinely forced Black businesses and homes further east, away from the prime oceanside real estate.

Gordon Day Work Company
In 1902 Walter Gordon opened the Gordon Day Work Company, a janitorial and house cleaning service at Pier and Ocean Avenues. He lived nearby at 104 Bicknell Avenue. Over his eight years in business, he employed up to seventeen men of various ethnicities. Some are pictured in this 1906 photograph on their bicycles, with a company sign between the wheels. In 1923 Gordon started a real estate firm, the Walter L. Gordon Company, in Los Angeles.

William H. Dumas (left, upper)
William H. Dumas used his horse team to bring goods and services to clients in the Santa Monica area. This photograph accompanied a 1939 business advertisement, where be described his service as “proven satisfactory” with his customers.

Gilbert McCarroll's Shoeshine Parlor
Gilbert McCarroll opened his shoeshine parlor at 121 Pier Avenue in 1907, around the time he took this photograph. When the
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shop closed in 1910, he worked as a doorman for the California Bank. In 1928 he launched a popular but short-lived cafe at 18th Street and Broadway.

Photo credits (top to bottom)
• Arthur Reese Family Archives and the Walter L. Gordon, Jr./William Beverly Collection, Library Special Collections, Charles E. Young Research Library, UCLA
• Norman E. Hensley Collection and Mary Waters Collection
• Santa Monica History Museum Collection

 
Erected by City of Santa Monica. (Marker Number 13.)
 
Topics. This historical marker is listed in these topic lists: African AmericansIndustry & Commerce. A significant historical year for this entry is 1902.
 
Location. 34° 0.586′ N, 118° 29.345′ W. Marker is in Santa Monica, California, in Los Angeles County. It is in Ocean Park. It can be reached from Pico Boulevard west of 4th Street, on the right when traveling west. Located near the southwest corner of Belmar Park, by a parking lot behind the Santa Monica Civic Auditorium. Touch for map. Marker is in this post office area: Santa Monica CA 90401, United States of America. Touch for directions.

Regionally, this marker is in Greater Los Angeles and in the Transverse Ranges. It is also on the American Pacific Coast. Globally, it is in North America, on the Ring of Fire, in the Pacific Rim, in the Western Hemisphere, in the Western World, and in the Anglosphere. Historically, it finds itself in what was once New Spain and also Mexico’s Alta California.

Other nearby markers. At least 8 other markers are within walking distance of this marker: Environmental Justice (within shouting distance of this marker); Black Women Empowered (within shouting distance of this marker); Not on My Beach
Early Black Businesses Marker image. Click for full size.
Photographed by Duane and Tracy Marsteller, September 27, 2025
2. Early Black Businesses Marker
(within shouting distance of this marker); Black Lives in Ocean Park (within shouting distance of this marker); “No, No, No Jim Crow” (within shouting distance of this marker); A Resurrection in Four Stanzas (about 300 feet away, measured in a direct line); Land of Our Own (about 300 feet away); Putting Down Roots (about 300 feet away). Touch for a list and map of all markers in Santa Monica.
 
More about this marker. It is part of Belmar History + Art, a commemoration and celebration of the African American neighborhoods of South Santa Monica and their contributions to the city's history and cultural heritage. Belmar History + Art includes sculptural artwork, an educational program, website, and interpretive signage (including this one) installed around the perimeter of Belmont Park. Note: The project web address has been changed to www.santamonica.gov/belmar-history-art
 
 
Credits. This page was last revised on December 4, 2025. It was originally submitted on November 4, 2025, by Duane and Tracy Marsteller of Murfreesboro, Tennessee. This page has been viewed 55 times since then and 16 times this year. Photos:   1, 2. submitted on November 4, 2025, by Duane and Tracy Marsteller of Murfreesboro, Tennessee.
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Jun. 4, 2026