Central Ward in Newark in Essex County, New Jersey — The American Northeast (Mid-Atlantic)

The Rock

Photographed by Devry Becker Jones (CC0), January 2, 2026

1. The Rock Marker

Inscription. The Prudential Insurance Company of America has been a cornerstone of Newark since 1875. In that time, Prudential's world famous logo has become emblematic of strength, stability and sound financial thinking. The company's longevity and unwavering commitment to customers and community have earned it the simple, powerful nickname of The Rock.

Erected by Prudential Financial, Inc.

Topics. This historical marker is listed in this topic list: Industry & Commerce. A significant historical year for this entry is 1875.

Location. 40° 44.064′ N, 74° 10.184′ W. Marker is in Newark, New Jersey, in Essex County. It is in the Central Ward. It is on Mulberry Street. Touch for map. Marker is at or near this postal address: 139 Mulberry St, Newark NJ 07102, United States of America. Touch for directions.

Regionally, this marker is in North Jersey

and in the New York City Metropolitan Area.

It is also in the American Northeast,

in the Mid-Atlantic,

and on the Eastern Seaboard. Globally, it is in the North Atlantic Region,

North America,

the Western Hemisphere,

the Western World,

and the Anglosphere.

Historically, it finds

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itself in what was once New Netherland

and also one of the original Thirteen Colonies.

Other nearby markers. At least 8 other markers are within walking distance of this marker: New Jersey Devils (within shouting distance of this marker); Newark's First Little Free Library (about 600 feet away, measured in a direct line); First National State Bank Building (about 700 feet away); Four Corners (about 800 feet away); Newark Covenant (about 800 feet away); Revolutionary War Soldiers and Patriots Memorial (about 800 feet away); First Settlers of Newark (about 800 feet away); “Old First” (approx. 0.2 miles away). Touch for a list and map of all markers in Newark.

The Rock Sculpture image. Click for full size.

Photographed by Devry Becker Jones (CC0), January 2, 2026

2. The Rock Sculpture

Credits. This page was last revised on January 3, 2026. It was originally submitted on January 3, 2026, by Devry Becker Jones of Washington, District of Columbia. This page has been viewed 41 times since then. Photos: 1, 2. submitted on January 3, 2026, by Devry Becker Jones of Washington, District of Columbia.