New Braunfels in Comal County, Texas — The American South (West South Central)
Phoenix Saloon
Built in 1871, the original Phoenix Saloon building was a two-story brick, rock, and stucco structure built by John Sippel and located on the corner of West San Antonio Street and Castell Avenue. A saloon operated on the first floor under various names before it finally became the Phoenix Saloon in 1895. The building not only housed a popular saloon but also a back room cafι where proprietor William Gebhardt served a stew spiced with Tampico dust, his own special concoction of herbs and dried chili peppers. His Tampico dust is often regarded as the first chili powder. In 1896 Gebhardt moved to San Antonio to manufacture his Eagle Brand chili powder.
Another attraction of the saloon was the beer garden facing San Antonio Street between the saloon and the old Comal County courthouse. Unusual for the times, ladies were welcome here. John Sippel built a small pool with a fountain that contained fish and alligators. Some legends about the saloon claim it held badger fights and featured a parrot inside the front door that was taught to say, Have you paid your bill? in German. The lively nature of the Phoenix Saloon was temporarily closed down when Prohibition was instituted in 1918, even though Comal County voted 100% against Prohibition. In 1922 Albert Ludwig owned the building and expanded it by adding the third floor for the local Masonic lodge. In 1927 Jacob Schmidt bought the building and changed the name displayed near the top of the front faηade from Ludwig to Schmidt. The Schmidts operated a clothing store in the building from 1935 to 1995. In 2010 the first floor was once again operating as the Phoenix Saloon.
Erected 2015 by Texas Historical Commission. (Marker Number 18077.)
Topics. This historical marker is listed in this topic list: Industry & Commerce. A significant historical year for this entry is 1871.
Location. 29° 42.124′ N, 98° 7.516′ W. Marker is in New Braunfels, Texas, in Comal County. It is at the intersection of West San Antonio Street and S Castell Ave, on the right when traveling east on West San Antonio Street. Touch for map. Marker is at or near this postal address: 193 W San Antonio Street, New Braunfels TX 78130, United States of America. Touch for directions.
Regionally, this marker is in Hill Country and in the San Antonio Metropolitan Area. It is also in the American South. Globally, it is in North America, a Gulf of Mexico state, the Western Hemisphere, the Western World, and the Anglosphere. Historically, it finds itself in what was once New Spain, the Republic of Texas, and one of the Confederate States of America.
Other nearby markers. At least 8 other markers are within walking distance of this marker: The New Braunfels Herald (within shouting distance of this marker); Spaί und Gemόtlichkeit (within shouting distance of this marker); Hinmann House (within shouting distance of this marker); Plumeyer Bakery Building (about 300 feet away, measured in a direct line); Site of Old Schmitz Hotel (about 300 feet away); Main Plaza Bandstand
(about 300 feet away); Louis Henne Co. (about 300 feet away); 1915 New Braunfels Post Office (about 400 feet away). Touch for a list and map of all markers in New Braunfels.
Credits. This page was last revised on March 5, 2026. It was originally submitted on March 4, 2026, by James Hulse of Medina, Texas. This page has been viewed 47 times since then. Photos: 1. submitted on March 4, 2026, by James Hulse of Medina, Texas. 2. submitted on March 5, 2026, by James Hulse of Medina, Texas.

