San Benito in Cameron County, Texas — The American South (West South Central)
Bobby Joe Morrow
Born in nearby Rangerville to Bob Floyd (1907-1983) and Mattie Lucille (1908-1996) Morrow, Bobby Joe Morrow (1935-2020) grew up in a simple clapboard house on a 600-acre cotton farm. Morrow began running by chasing jackrabbits. He attended San Benito High School where he played football and, in 1951, started competing in track and field. Morrow won state championships in the 100-yard dash (twice) and the 220-yard dash. After high school, he attended Abilene Christian College where he won around 80 sprint championships, including the Amateur Athletic Union (AAU) championship in the 100-meter dash when he was a freshman. His coach, Oliver Jackson, said in an interview, "Bobby had fluidity of motion like nothing I've ever seen. He could run a 220 with a root beer float on his head and never spill a drop."
During college, he competed in the 1956 Olympic games in Melbourne, Australia. At the age of just 20, he won three gold medals for the 100-meter, 200-meter, and 4x100 meter relay, becoming the first man since fellow American and his personal hero, Jesse Owens (1913-1980), to win all three events. Only two men since Morrow have matched the feat. His Olympic performance also tied the world record for the 200-meter dash with a time of 20.6 seconds. Morrow received international acclaim for the achievement. He went on to set 14 world records and appear on the covers of famous magazines including Life and Sports Illustrated. Morrow is a member of the Texas Sports Hall of Fame, the U.S. Track and Field Hall of Fame and the U.S. Olympic Hall of Fame. After not participating in the 1960 Olympics, he returned to the family farm and maintained a quiet life in Texas until his death.
Erected 2022 by Texas Historical Commission. (Marker Number 23600.)
Topics. This historical marker is listed in these topic lists: Education • Sports. A significant historical year for this entry is 1935.
Location. 26° 8.577′ N, 97° 38.776′ W. Marker is in San Benito, Texas, in Cameron County. It is on La Palma Street 0.3 miles east of S Oscar Williams Road (Texas Highway 486 Spur), on the right when traveling south. Touch for map. Marker is at or near this postal address: 2025 La Palma St, San Benito TX 78586, United States of America. Touch for directions.
Regionally, this marker is in South Texas. It is also in the American South and on the Gulf Coast. Globally, it is in North America, a Gulf of Mexico state, the Western Hemisphere, the Western World, and the Anglosphere. Historically, it finds itself in what was once New Spain, the Republic of Texas, and one of the Confederate States of America.
Other nearby markers. At least 8 other markers are within 2 miles of this marker, measured as the crow flies: Joe Callandret School (approx. 0.6 miles away); Baldemar "Freddy Fender" Garza Huerta (approx. 0.8 miles away); Getsemani Presbyterian Church (approx. 0.8 miles away); St. Benedicts Church (approx. 1.1 miles away); Water District Building (approx. 1.2 miles away); The San Benito Bank and Trust Company (approx. 1.2 miles away); Historic U.S. Post Office (approx. 1.2 miles away); San Benito Post Office (approx. 1.2 miles away). Touch for a list and map of all markers in San Benito.
Credits. This page was last revised on March 18, 2026. It was originally submitted on March 17, 2026, by Dave W of Co, Colorado. This page has been viewed 11 times since then. Photos: 1, 2, 3. submitted on March 17, 2026, by Dave W of Co, Colorado. • James Hulse was the editor who published this page.


