Morro Bay in San Luis Obispo County, California — The American West (Pacific Coastal)
A Working Waterfront: The Boatyard
With all the busy retail shops along the Embarcadero south of Harbor Street, it might be hard to imagine that this place was a productive working waterfront not long ago. Within living memory of many Morro Bay residents, the "Boatyard" was a marine service business where boats were lifted into dry dock for repair and maintenance.
After World War II, the waterfront was home base for people who made their livelihoods from the sea, and for the businesses that supported them. The Embarcadero, built by the U.S. Navy in 1942-1943, and used as an Amphibious Training Base during the war, provided a perfect platform for services needed to support a commercial fishing fleet.
After the war, docks were built to allow fishing boats to tie up sideways to make the transition from land to boat and back again easier. There were many of these "landings", many of which served sport fishing boats, beginning with Virg's Landing in 1954, and including Graham's Landing, Rose's Landing, and Hart's Landing, among others. Often a landing consisted of a dock, a plant to process the catch, and a small restaurant on the front.
With the growth of commercial fishing, especially from the 1950's forward, there was demand for marine services to support the boats. By the 1970's, there were businesses to provide supplies and tools, maintain electronics, offload and transport landings, supply ice for fish storage in holds, repair refrigeration, and help maintain boats. Morro Bay was a favored port for fishermen along the Central Coast.
Marine Ways, the old boatyard, was built on "bare land" about 1958 by John and Erma Norek. In 1972, Ralph and Shirley Gunther acquired the lease and continued to operate the boatyard, but it was never very profitable. In 1997, the Gunthers sold the lease to Kurt Steinmann (and later his son Josef). The Steinmanns intended to remodel and upgrade the property, but a fire broke out the night of February 13, 1999, and destroyed the boatyard and other buildings on the leasehold.
The loss prompted the Steinmann family to rebuild, with new retail-oriented businesses opening in 2001.
The demise of the Marine Ways boatyard is a good marker for the evolution of the working waterfront south of Harbor Street. Commercial fishing landings were generally in decline around the year 2000, and marine service businesses declined in parallel. Economic activity along the bay shifted toward serving tourists.
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Explore the Hidden History of Morro Bay
The Hidden History Project tells stories of Morro Bay's past, often revealing truths that are right in front of our eyes if we only knew what to look for.
Discover additional interpretive panels with descriptive Hidden History stories of Morro Bay at various locations throughout the city.
Visit www.historicalmorrobay.org (the HSMB website) for more information about the boatyard.
Erected by Historical Society of Morro Bay and Morro Bay In Bloom.
Topics. This historical marker is listed in these topic lists: Industry & Commerce • War, World II. A significant historical date for this entry is February 13, 1999.
Location. 35° 21.977′ N, 120° 51.228′ W. Marker is in Morro Bay, California, in San Luis Obispo County. It can be reached from Embarcadero. Marker (along with several others) is located along a boardwalk pathway behind restaurants and tail businesses. Touch for map. Marker is at or near this postal address: 845 Embarcadero, Morro Bay CA 93442, United States of America. Touch for directions.
Regionally, this marker is on Central Coast and specifically on the Coast Ranges. It is also on the American Pacific Coast. Globally, it is in North America, on the Ring of Fire, in the Pacific Rim, in the Western Hemisphere, in the Western World, and in the Anglosphere. Historically, it finds itself in what was once New Spain and also Mexicos Alta California.
Other nearby markers. At least 8 other markers are within walking distance of this marker: A Deep Dive into Morro Bay's History (a few steps from this marker); Change On The Embarcadero: The Machine Shop (within shouting distance of this marker); Morro Bay Women in Fishing (within shouting distance of this marker); Oyster Farming in Morro Bay (within shouting distance of this marker); A Royal Game (about 300 feet away, measured in a direct line); A Bridge to the Sandspit
(about 300 feet away); The Abalone of Morro Bay (about 400 feet away); Fishermen Lost at Sea Memorial (about 400 feet away). Touch for a list and map of all markers in Morro Bay.
Also see . . .
1. Historical Society of Morro Bay. (Submitted on May 4, 2026, by Jason Voigt of Glen Carbon, Illinois.)
2. Morro Day In Bloom. (Submitted on May 4, 2026, by Jason Voigt of Glen Carbon, Illinois.)
Credits. This page was last revised on May 17, 2026. It was originally submitted on May 4, 2026, by Jason Voigt of Glen Carbon, Illinois. This page has been viewed 18 times since then. Photos: 1, 2, 3. submitted on May 4, 2026, by Jason Voigt of Glen Carbon, Illinois.


