Etowah in McMinn County, Tennessee — The American South (East South Central)
Gem
A Historic Place
1906 “The Largest Building in Etowah”
O.L Davis constructed this two-story brick building (at the time, the largest in town) for his general store and J.N Lewis’s clothing shop.
1918 The Crescent becomes the Gem
Georgia-based entrepreneurs H.V. Manning and J.C.H. Wink purchased the Crescent Theatre (located on block north) and renamed it the “Gem Theatre”.
December 19, 1927 A New Gem Shines
To meet the demand for “talkies”, movies with sound, Manning and Wink needed a larger space, so they purchased this building and remodeled it as a modern “Picture Palace”. The new Gem Theatre opened on December 19, 1927.
1943 Changing Hands
After Wink’s death, Manning sold the Gem theatre to Martin Theatres, Inc. The name changed to the Martin Theatre, for a time, reflecting the growth of national movie theater chains.
[Insert]: Early “moving pictures” in Etowah were shown by traveling projectionists. When the Crescent Theatre opened, it featured silent films.
[Insert]: Manning and Wink’s renovation made way for offices upstairs and a drugstore next door. Kinser Drug Company opened in 1927. Two years later, W.H. Murphy purchased the business and renamed it Gem Drug Company & Murphy’s Corner Drug Store.
Erected by The City of Etowah & the Etowah Arts Commission.
Topics. This historical marker is listed in these topic lists: Arts, Letters, Music • Entertainment • Industry & Commerce. A significant historical date for this entry is December 19, 1927.
Location. 35° 19.47′ N, 84° 31.496′ W. Marker is in Etowah, Tennessee, in McMinn County. It is at the intersection of Tennessee Avenue (U.S. 411) and 7th Street, on the left when traveling north on Tennessee Avenue. Touch for map. Marker is at or near this postal address: 700 Tennessee Avenue, Etowah TN 37331, United States of America. Touch for directions.
Regionally, this marker is in East Tennessee. It is also in the American South, specifically in the Upper South, in Appalachia, and specifically in Southern Appalachia. Globally, it is in North America, the Western Hemisphere, the Western World, and the Anglosphere. Historically, it finds itself in what was once the original Cherokee Nation, the territory of the Mississippian Culture, one of the Confederate States of America, and the Antebellum South.
Other nearby markers. At least 8 other markers are within walking distance of this marker: A different marker also named Gem (here, next to this marker); The Balcony (here, next to this marker); The Lights (here, next to this marker); World War I Memorial (about 300 feet away, measured in a direct line); Etowah Carnegie Library (about 400 feet away); The City of Etowah Fire Department (about 400 feet away); Company "A" 278th Inf R.C.T. (about 400 feet away); Etowah World War II Memorial (about 400 feet away). Touch for a list and map of all markers in Etowah.
Related markers. Click here for a list of markers that are related to this marker.
Credits. This page was last revised on May 27, 2026. It was originally submitted on May 21, 2026, by Tom Bosse of Jefferson City, Tennessee. This page has been viewed 9 times since then. Photos: 1, 2, 3, 4, 5. submitted on May 21, 2026, by Tom Bosse of Jefferson City, Tennessee. • James Hulse was the editor who published this page.




