Etowah in McMinn County, Tennessee — The American South (East South Central)
Gem
A Historic Place
1970s Return to Local Ownership
In 1971, the Murphy family ended their long tenure as operators of the Gem Drug Company. Lester Averette purchased the drugstore and, three years later, the Gem Theatre. Film screens continued throughout the decade.
1987 - 1991 Restoration and Renewal
In 1987, Will and Rachel Stone purchased the Gem Theater from Averette and launched an ambitious renovation effort. When it faltered, the City of Etowah purchased the building in 1991 and began a community-led restoration.
1990s Today A New Gem Shines
The City of Etowah, the Etowah Arts Commission, and countless volunteers restored the historic Gem Theater as a cultural landmark. Restoration stories like rediscovered plaster light fixtures and the famous chandelier debate reflect Etowahs humor, passion, and community pride.
When the Gem Theater closed, its ownership fell to the Small Business Administration (SBA). Etowah Mayor Harold Creepy Cox contacted US Congressman John J. Duncan, Jr., who, in turn, persuaded the SBA to sell the Gem Theater to the City of Etowah at a price it could afford.
A critical moment for the future of the Gem Theater was when Tennessee legislatures Gene Elsa and Bob McKee secured state funding for restoration efforts.
Maintaining the historic Gem Theater remains a constant task, but the City of Etowah is grateful to all who support its efforts to keep the Gem Theater shining for generations to come.
Erected by The City of Etowah & the Etowah Arts Commission.
Topics. This historical marker is listed in these topic lists: Arts, Letters, Music • Entertainment. A significant historical year for this entry is 1971.
Location. 35° 19.47′ N, 84° 31.496′ W. Marker is in Etowah, Tennessee, in McMinn County. It is at the intersection of Tennessee Avenue (U.S. 411) and 7th Street, on the left when traveling north on Tennessee Avenue. Touch for map. Marker is at or near this postal address: 700 Tennessee Avenue, Etowah TN 37331, United States of America. Touch for directions.
Regionally, this marker is in East Tennessee. It is also in the American South, specifically in the Upper South, in Appalachia, and specifically in Southern Appalachia. Globally, it is in North America, the Western Hemisphere, the Western World, and the Anglosphere. Historically, it finds itself in what was once the original Cherokee Nation, the territory of the Mississippian Culture, one of the Confederate States of America, and the Antebellum South.
Other nearby markers. At least 8 other markers are within walking distance of this marker: A different marker also named Gem (here, next to this marker); The Balcony (here, next to this marker); The Lights (here, next to this marker); World War I Memorial (about 300 feet away, measured in a direct line); Etowah Carnegie Library (about 400 feet away); The City of Etowah Fire Department (about 400 feet away); Company "A" 278th Inf R.C.T. (about 400 feet away); Etowah World War II Memorial (about 500 feet away). Touch for a list and map of all markers in Etowah.
Related markers. Click here for a list of markers that are related to this marker.
Credits. This page was last revised on May 27, 2026. It was originally submitted on May 21, 2026, by Tom Bosse of Jefferson City, Tennessee. This page has been viewed 11 times since then. Photos: 1, 2, 3, 4. submitted on May 21, 2026, by Tom Bosse of Jefferson City, Tennessee. • James Hulse was the editor who published this page.



