Paris in Lamar County, Texas — The American South (West South Central)
Origin of the Paris Fire of 1916
Although no one is certain how the fire started, it is known that there was a small trash fire burning near Sid Longs timber warehouse on SW 4th street and Frisco avenue, and an alarm was sounded at 5:30 p.m. The high winds quickly set fire to roof shingles in the surrounding blocks. Mayor Ed H. Mccuistion sent out appeals to nearby fire departments after he decided that widespread conflagration was imminent. Bonham, Cooper, Dallas, Honey Grove and Hugo, Oklahoma, answered the call, and the fire was under control by 3:30 a.m.
Chamber President Henry P. Mayer prepared a sign for a meeting the following day that simply read Smile. The slogan was adopted quickly and encouraged residents to rebuild the city with optimism. The Civic League, which had organized just two days before, shifted its focus from beautification to sanitation because the fire left many residents living in tents and shacks. Paris was reconstructed quickly with the help of out of town architects, local builders and citizens. Paris reconstruction produced one of the best examples of architectural integrity and geographically-concentrated post-Victorian buildings in the United States.
Erected 2016 by Texas Historical Commission. (Marker Number 18466.)
Topics. This historical marker is listed in this topic list: Disasters. A significant historical date for this entry is March 21, 1916.
Location. 33° 39.031′ N, 95° 33.599′ W. Marker is in Paris, Texas, in Lamar County. It is at the intersection of West Hearne Avenue and 4th Street Southwest, on the right when traveling west on West Hearne Avenue. Touch for map. Marker is in this post office area: Paris TX 75460, United States of America. Touch for directions.
Regionally, this marker is in the American South and in the Piney Woods. Globally, it is in North America, a Gulf of Mexico state, the Western Hemisphere, the Western World, and the Anglosphere. Historically, it finds itself in what was once New Spain, the Republic of Texas, one of the Confederate States of America, and the Antebellum South.
Other nearby markers. At least 8 other markers are within walking distance of this marker: Paris Cotton Compress (about 800 feet away, measured in a direct line); Mt. Canaan Baptist Church (approx. 0.3 miles away); Home of Sam Bell Maxey (approx. 0.4 miles away); Lightfoot - Coleman House (approx. 0.4 miles away); Judge Wm. Henry Lightfoot House (approx. 0.4 miles away); Burial Site of John S. Chisum (approx. half a mile away); Church of the Holy Cross, Episcopal (approx. 0.6 miles away); Gibraltar Hotel (approx. 0.6 miles away). Touch for a list and map of all markers in Paris.
Also see . . .
1. The 1916 Fire and the Smile Campaign. Paris was thriving in 1916 at one time eclipsing Dallas in size with five railroads coming through. Many of the ladies who lived here were so enamored with Paris, France, that they would go to Europe and bring back decorations for their home. (Krystle Byrd, The Paris News, Feb 24, 2020) (Submitted on July 3, 2026, by Duane and Tracy Marsteller of Murfreesboro, Tennessee.)
2. The Great Paris Fire. Excerpts from The Paris News' initial accounts of the inferno, compiled on the occasion of the 95th anniversary of the fire. (Mary Madewell, The Paris News, March 21, 2011) (Submitted on July 3, 2026, by Duane and Tracy Marsteller of Murfreesboro, Tennessee.)

National Art Co. via The Portal to Texas History (CC BY-NC-ND 4.0), 1916
4. Panoramic View of Paris, Texas after 1916 Fire
Photographs taken from the roof of the Gibralter Hotel were compiled to create this panoramic view.
Credits. This page was last revised on July 3, 2026. It was originally submitted on May 31, 2026, by Duane and Tracy Marsteller of Murfreesboro, Tennessee. This page has been viewed 4 times since then. Photos: 1, 2, 3. submitted on May 31, 2026, by Duane and Tracy Marsteller of Murfreesboro, Tennessee. 4. submitted on July 3, 2026, by Duane and Tracy Marsteller of Murfreesboro, Tennessee.


