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Stratford in Perth County, Ontario — Central Canada (North America)
 

Stratford Festival of Canada

 
 
Stratford Festival of Canada Marker image. Click for full size.
Photographed by Tim Boyd, May 28, 2026
1. Stratford Festival of Canada Marker
Inscription.
"With one bold stroke that has left our big cities gasping, Stratford, Ont. will this summer claim its birthright with a Shakespearean festival!" This was how Maclean's magazine saw the beginning of the Stratford Festival in 1953. It was bold indeed for an upstart community of 19,000 to think of establishing a permanent professional theatre in a country that had only half a dozen professional theatre companies and various summer stock companies. Yet the Stratford Festival quickly succeeded in becoming the largest classical repertory theatre in North America.

BACKGROUND
The Canada Company, the settlement company in this area, had created the birthright in 1832 by naming the proposed town (and its river) after Shakespeare’s home in England. Over the years, various leading citizens had taken the Shakespearean connection seriously. In the 1850s, this included the naming of the town’s five wards (and subsequently the public schools as well) as the two villages of Shakespeare and Gads Hill. In 1864, the town held a celebration for the tercentenary of the Bard's birth that was announced in newspapers as far away as Boston. Upon becoming a city in 1885, a citizens' meeting adopted the nickname “Classic City” to continue the theme. Amateur performance of Shakespeare became an annual event at the Normal School (Teachers' College)
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after it opened in 1908, as well as periodically at Stratford Collegiate under teacher Rose McQueen. In 1936 the Shakespearean Gardens were opened, with a bust of Shakespeare finally dedicated in 1949. After the construction of the bandshell in the park in 1929, there was a proposal to stage Shakespearean plays there in the summers, but the economic depression seems to have ended the discussion.

It was in this environment that Tom Patterson was raised. Attending the collegiate in the late 1930s, he frequented the nearby Shakespearean Gardens with his school chums to ponder the future. Here he first raised the idea of a Shakespearean festival as an economic opportunity for Stratford. After service overseas during World War II, he took a job as a magazine editor in Toronto, and began to promote his idea of the Festival to anyone who would listen on his trips home to Stratford.

THE BEGINNING
After discussing his ideas with Mayor Simpson at a trade show in 1951, Patterson was able to get support for exploring the idea from the Chamber of Commerce, the Industrial Commission and, in January 1952, the City Council. He had asked the council for $100 to travel to New York to try to meet with Laurence Olivier, but the council raised the amount to $125. Although he never did meet with Olivier, he did get useful ideas from others. More importantly, key organizations
Stratford Festival of Canada Marker (reverse side) image. Click for full size.
Photographed by Tim Boyd, May 28, 2026
2. Stratford Festival of Canada Marker (reverse side)
in Stratford had shown an interest in his plan.

A committee of prominent Stratford citizens was formed in the meantime, which soon developed to the Stratford Shakespearean Festival of Canada Foundation. At the advice leading Canadian director Dora Mavor Moore, Patterson contacted world-reknown director Tyrone Guthrie at his home in Ireland and interested him in the idea. Intrigued, Guthrie came to Canada in July 1952 to check things out. Rather than a committee “mainly of artistic and excitable elderly ladies of both sexes, with a sprinkling of Business Men to restrain the Artistic People from spending money..." he was surprised to find a committee of mainly young business and professional men and women, many of whom had no link with the artistic community. Guthrie was impressed that he would be given a free hand to develop all aspects of the theatre.

This gave Guthrie the opportunity to fulfill his dream of building a thrust stage that would emulate one of the key features of Shakespeare's theatre. At Guthrie's suggestion, designer Tanya Moiseiwitsch and leading actor Alec Guinness were signed on, and subsequently leading actress Irene Worth - all at the height of their careers. Their eager participation in the risky venture gave much support to the professional status of the new theatre. Other than two other actors brought from Britain, the rest of the
Stratford Festival of Canada Marker image. Click for full size.
Photographed by Tim Boyd, May 28, 2026
3. Stratford Festival of Canada Marker
cast and crew were Canadians, chosen in auditions held across the country.

Credit is due to those Stratford citizens who stuck with the project through its highs and lows, especially contractor Oliver Gattney, whose firm, Gattney Construction, proceeded to complete the foundation and the stage of the theatre without any guarantee that they would ever be paid. About two months before the July 13, 1953, opening, the whole project was almost called off, but it was decided to proceed on faith. In the end the first season was so successful that it was extended from four weeks to six and had a deficit of only $4,000, despite exceeding the original budget of $150,000 by $60,000. Every performance was sold out, and some were oversold, requiring extra chairs to be placed in the aisles and along the edge of the stage.

FESTIVAL THEATRE
For the first season it was decided to build only a concrete foundation for the amphitheatre and to construct the thrust stage, as designed by Tanya Moiseiwitsch. A huge tent was erected over this for the first four seasons, during which 400,000 visitors saw 260 stage performances, occasionally accompanied by thunderstorms and train whistles.

When the tent came down after the 1956 season, building started immediately on the rest of the permanent building. Through the Herculean efforts of Gaffney construction and 150 workers,
Stratford Festival of Canada marker photos and captions detail (front side, top) image. Click for full size.
Photographed by Tim Boyd, May 28, 2026
4. Stratford Festival of Canada marker photos and captions detail (front side, top)
the buulding was finished just on time for is dedication on June 30, 1957, and the opening of the fifth season the next day. With a balcony above the amphitheatre, the new theatre had seating for 2,276.

The amphitheatre and the building were designed by architect Robert Fairfield. of the firm or Rounthwaithe & Fairfield Architects. Fairfield was also involved in all subsequent additions to the building to date. To continue the theme of the tent, the roof of the new bullding was designed to imitate the roofline of the tent. This was an extra stroke of genius, which made the uniquely shaped building as famous as the acting that occurred inside.

A major addition to the backstage area was completed in 1985 to accommodate the wardrobe and properties workshops and a rehearsal hall. Major renovations in 1997 included the reshaping of the concrete amphi-theatre into wider and higher tiers to improve the comfort of the seats. Two outer aisles were also eliminated This reduced the number of seats by 450, so that now the theatre accommodates 1,826 people. New front lobby areas were also created to allow room for a store, reception room, more washrooms and the box office.

AVON AND STUDIO THEATRES
As the Festival expanded its program, it became necessary to find new performance spaces in Stratford. Starting in 1956, the Festival rented the Avon Theatre
Stratford Festival of Canada marker photos and captions detail (front side, bottom) image. Click for full size.
Photographed by Tim Boyd, May 28, 2026
5. Stratford Festival of Canada marker photos and captions detail (front side, bottom)
on Downie Street. The Avon was originally opened in 1901 as a vaudeville house known as the Theatre Albert. It became the Majestic movie theatre in the 1930s and was renamed the Avon about 1941.

The building was purchased by the Festival in 1963, at which time the interior was remodelled to include enlarged stage facilities and an auditorium seating about 1,100. The exterior was redesigned in 1967, and a three-storey building was added on the back in 1985 for workshops. The building was renovated and the front entrance redesigned in 2002. A small 260-seat experimental theatre, known as the Studio Theatre, was added at the rear of the Avon building at the corner of George and Waterloo Streets.

TOM PATTERSON THEATRE
The need for a more flexible theatre for contemporary or experimental productions and for workshops led to the opening in 1971 of the Third Stage in the casino belonging to the Stratford Badminton Club on Lakeside Drive. The theatre has 481 seats around three sides of its rectangular modified thrust stage. In 1991, the theatre was renamed in honour of festival founder Tom Patterson.

It later became the home of the Young Company (founded in 1975), although members later appeared in all of the Festival's regular performances. Recently the training program has been restructured as The Birmingham Conservatory for Classical Theatre Training
Stratford Festival of Canada marker photos and captions detail (reverse side, bottom) image. Click for full size.
Photographed by Tim Boyd, May 28, 2026
6. Stratford Festival of Canada marker photos and captions detail (reverse side, bottom)
at the Stratford Festival of Canada.

Today the Festival is one of the major industries of Stratford, employing close to 1,000 people at the height of the season. Many local businesses including hotels, bed-and-breakfasts, restaurants and shops, benefit from the tourism resulting from about 550,000 visitors the Festival brings to town each year. However, the city has been successful at not creating a one-theme town, retaining its largely Victorian downtown ands extensive parks system for the enjoyment of the visitors and residents alike.

Many world-renowned actors have emerged from or played at the Festival over thie years. Many actors, as well as designers and other artistic staff have made Stratford their home, even when working periodically elsewhere. The festival and its personnel continue to be a valuable part of the community.
 
Erected by City of Stratford.
 
Topics. This historical marker is listed in these topic lists: ArchitectureArts, Letters, MusicEntertainment. A significant historical year for this entry is 1953.
 
Location. 43° 22.328′ N, 80° 58.986′ W. Marker is in Stratford, Ontario, in Perth County. It is at the intersection of York Street and Erie Street, on the right when traveling west on York Street. Touch for map. Marker is at or near this postal address: 30 York Street, Stratford ON N5A 1A1, Canada. Touch for directions.

Regionally, this marker is in the Huron-Perth-Waterloo-Wellington Area and in Southwestern Ontario. It is also in Central Canada. Globally, it is in North America, the Western Hemisphere, the Western World, and the Anglosphere. Historically, it finds itself in what was once a British colony, the Viceroyalty of New France, the Haudenosaunee (Iroquois) Confederacy, and Rupert’s Land.

Other nearby markers.
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At least 8 other markers are within walking distance of this marker: The Stratford War Memorial (within shouting distance of this marker); The Saving of the Stratford Parks (within shouting distance of this marker); The Freeland Fountain (about 90 meters away, measured in a direct line); Site of the Shakespeare Hotel (about 90 meters away); 70-76 Ontario (about 90 meters away); The Founding of Stratford / La Fondation de Stratford (about 150 meters away); Stratford’s Furniture Industry (about 150 meters away); The Bandshell (about 180 meters away). Touch for a list and map of all markers in Stratford.
 
 
Credits. This page was last revised on June 4, 2026. It was originally submitted on June 3, 2026, by Tim Boyd of Hamilton, Ontario. This page has been viewed 5 times since then. Photos:   1, 2, 3, 4, 5, 6. submitted on June 3, 2026, by Tim Boyd of Hamilton, Ontario. • Andrew Ruppenstein was the editor who published this page.
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Jun. 5, 2026