Southwest Portland in Multnomah County, Oregon — The American West (Northwest)

Selling Building, 1910

Photographed by Ian Lefkowitz, June 26, 2026

1. Selling Building, 1910 Marker

Inscription.
This property has been placed on the
National Register of Historic Places
by the United States Department of the Interior
National Park Service
and is subject to the provisions of the
Oregon Special Assessment Program
ORS 358.475–.565

Erected by United States Department of the Interior.

Topics. This historical marker is listed in this topic list: Notable Buildings. A significant historical year for this entry is 1910.

Location. 45° 31.186′ N, 122° 40.724′ W. Marker is in Portland, Oregon, in Multnomah County. It is in Southwest Portland. It is on Southwest Alder Street east of Southwest Broadway, on the right when traveling east. Touch for map. Marker is at or near this postal address: 616 SW Alder Street, Portland OR 97205, United States of America. Touch for directions.

Regionally, this marker is in Oregon’s Columbia River Gorge

and in the Willamette Valley.

It is also on the American Pacific Coast,

in the Pacific Northwest,

and in the Lewis & Clark Corridor.

Globally, it is in North America,

on the Ring of Fire,

in the Pacific Rim,

in the Western Hemisphere,

in the Western World,

and in the Anglosphere.

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Other nearby markers. At least 8 other markers are within walking distance of this marker: Portland's First Public School (about 300 feet away, measured in a direct line); The Portland Hotel (about 300 feet away); Pioneer Post Office (about 400 feet away); Imperial Hotel, 1894–95 (about 400 feet away); United States National Bank Building (about 600 feet away); Simon and Helen Director Park / Teachers Fountain (about 700 feet away); Dekum Building (approx. 0.2 miles away); Multnomah County Library (approx. 0.2 miles away). Touch for a list and map of all markers in Portland.

Also see . . . National Register of Historic Places Registration Form: Selling Building.

The Selling Building, a twelve-story Commercial style office tower of steel frame construction with brick exterior, occupies a 70 x 125-foot site at the southwest corner of the intersection of Alder and Sixth Avenue in the heart of the central business district of Portland, Oregon. It was constructed for developers Ben Selling, C. S. Moore and Moses Blum in 1910 from plans by the local firm of Doyle and Patterson. This, the architects 1 first office tower, though
Photographed by Ian Lefkowitz, June 26, 2026

2. Selling Building
The building, as of 2026, is the future space of the James Beard Public Market.
not its first commercial building, is distinguished by fine detailing in the Florentine Renaissance manner that makes liberal use of cream-colored glazed terra cotta in trim elements.

(Submitted on September 6, 2026, by Ian Lefkowitz of New York, New York.)

Photographed by Ian Lefkowitz, June 26, 2026

3. Selling Building, 1910 Marker

The registered places marker is located at the building entrance, mostly obscured in this photo by "no parking" signage.

Credits. This page was last revised on September 6, 2026. It was originally submitted on September 6, 2026, by Ian Lefkowitz of New York, New York. This page has been viewed 5 times since then. Photos: 1, 2, 3. submitted on September 6, 2026, by Ian Lefkowitz of New York, New York. • Andrew Ruppenstein was the editor who published this page.