Santa Cruz in Santa Cruz County, California — The American West (Pacific Coastal)

Fun, Fads, and Food

Fitzsimmons & Twisselman Families

Photographed by Barry Swackhamer, January 8, 2013

1. Fun, Fads, and Food Marker

Photo captions:
Top: Charles J. Fitzsimmons; Center: Hot Dog on a Stick. 1965; Right: The Twisselman Family.

Inscription.
The Fitzsimmons & Twisselman families have been operating their concessions at the Santa Cruz Beach Boardwalk since 1934. Over the years, Charles J. Fitzsimmons moved from games to retail food. Today, Charles’s grandson, Matt Twisselman, continues the family business and has expanded it to include favorites such as Boardwok, California Wraps, Hot Dog on a Stick and World Grill.

Erected by Santa Cruz Beach Boardwalk.

Topics. This historical marker is listed in these topic lists: Entertainment • Food & Drink • Industry & Commerce. A significant historical year for this entry is 1934.

Location. 36° 57.885′ N, 122° 0.874′ W. Marker is in Santa Cruz, California, in Santa Cruz County. It can be reached from Beach Street. This marker is near the Hot Dog on a Stick food concession. Touch for map. Marker is at or near this postal address: 400 Beach Street, Santa Cruz CA 95060, United States of America. Touch for directions.

Regionally, this marker is on the Central Coast

and specifically on the Coast Ranges.

It is also on the American Pacific Coast.

Globally, it is in North America,

on the Ring of Fire,

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the Pacific Rim,

in the Western Hemisphere,

in the Western World,

and in the Anglosphere.

Historically, it finds itself in what was once New Spain

and also Mexico’s Alta California.

Other nearby markers. At least 8 other markers are within walking distance of this marker: Whiting's Foods (a few steps from this marker); Leo the Lion (within shouting distance of this marker); Surf's Up (within shouting distance of this marker); Whiting’s Games (about 300 feet away, measured in a direct line); Built to Last (about 300 feet away); Hang on for the Ride (about 400 feet away); Giant Dipper (about 400 feet away); a different marker also named Giant Dipper (about 400 feet away). Touch for a list and map of all markers in Santa Cruz.

More about this marker. This marker is located on the grounds of the Santa Cruz Beach Boardwalk.

Boardwalk Food Concession image. Click for full size.

Photographed by Barry Swackhamer, January 8, 2013

2. Boardwalk Food Concession

Photographed by Barry Swackhamer, January 8, 2013

3. Boardwalk Food Concession

Credits. This page was last revised on September 28, 2026. It was originally submitted on January 26, 2013, by Barry Swackhamer of Brentwood, California. This page has been viewed 771 times since then and 29 times this year. Last updated on September 26, 2026, by Trudi Jacobson of Slingerlands, New York. Photos: 1, 2, 3. submitted on January 26, 2013, by Barry Swackhamer of Brentwood, California. • Devry Becker Jones was the editor who published this page.