Santa Rosa in Sonoma County, California — The American West (Pacific Coastal)

Rosenberg’s Department Store

— City of Santa Rosa Landmark —

Photographed by Andrew Ruppenstein, November 11, 2026

1. Rosenberg’s Department Store Marker

Inscription.
Listed on the National Register of Historic Places
December 29, 1994

Designed by architects Charles Caulkins and Hertzka & Knowles in the Streamlined Moderne variation of the Art Deco style. Rosenberg’s department store opened in 1937 and operated at this location until 1988. In 1994 the ground floor and mezzanine were leased to Barnes & Noble and the building was restored. An elevator tower was added to serve new second floor offices in 1997.

(Marker Number 10.)

Topics and series. This historical marker is listed in these topic lists: Architecture • Industry & Commerce. In addition, it is included in the Art Deco series list. A significant historical date for this entry is December 29, 1994.

Location. 38° 26.489′ N, 122° 42.691′ W. Marker is in Santa Rosa, California, in Sonoma County. It is on 4th Street west of E Street, on the left when traveling west. Touch for map. Marker is at or near this postal address: 740 4th Street, Santa Rosa CA 95404, United States of America. Touch for directions.

Regionally, this marker is in Wine Country,

in the San Francisco Bay Area,

in the North Coast,

and specifically on the Coast

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Ranges.

It is also on the American Pacific Coast.

Globally, it is in North America,

on the Ring of Fire,

on the Pacific Rim,

in the Western Hemisphere,

in the Western World,

and in the Anglosphere.

Historically, it finds itself in what was once New Spain

and also Mexico’s Alta California.

Other nearby markers. At least 8 other markers are within one mile of this marker, measured as the crow flies: Fremont Park (approx. 0.2 miles away); Luther Burbank Home (approx. 0.3 miles away); Santa Rosa Post Office and Federal Building (approx. 0.4 miles away); Luther Burbank's Garden (approx. 0.4 miles away); Lee Bros. Building - 1906 (approx. 0.6 miles away); Mableton (approx. 0.7 miles away); Isaac De Turk 1843 - 1896 (approx. ¾ mile away); Santa Rosa Rural Cemetery (approx. one mile away). Touch for a list and map of all markers in Santa Rosa.

Another marker is no longer nearby. Comstock House Restoration (was approx. half a mile away but has been confirmed missing).

Also see . . . Rosenberg's Department Store (Wikipedia). Overview:

Rosenberg's Department Store is located at Fourth and D Streets in downtown
Photographed by Andrew Ruppenstein, November 11, 2026

2. Rosenberg’s Department Store Marker - looking west on 4th Street
Santa Rosa, California. The structure is the most significant example of the Streamline Moderne style in Santa Rosa, and was the tallest building in the city for many years.

(Submitted on November 11, 2026.)

Rosenberg’s Department Store building image. Click for full size.

Photographed by Andrew Ruppenstein, November 11, 2026

3. Rosenberg’s Department Store building

Photographed by Andrew Ruppenstein, November 11, 2026

4. Rosenberg’s Department Store building

The marker location is off camera, roughly 30 feet to the left.

Rosenberg’s Department Store building detail image. Click for full size.

Photographed by Andrew Ruppenstein, November 11, 2026

5. Rosenberg’s Department Store building detail

Credits. This page was last revised on November 11, 2026. It was originally submitted on November 11, 2026, by Andrew Ruppenstein of Lamorinda, California. This page has been viewed 3 times since then. Photos: 1, 2, 3, 4, 5. submitted on November 11, 2026, by Andrew Ruppenstein of Lamorinda, California.