Plainsboro in Middlesex County, New Jersey — The American Northeast (Mid-Atlantic)

You'll Do Lobelia

Photographed By Deb Hartshorn, September 22, 2010

1. You'll Do Lobelia Marker

Inscription. Click to hear the inscription.

A pure bred Jersey cow
One of the great Elsies
of our time
1932 — 1941

Topics. This historical marker is listed in these topic lists: Animals • Industry & Commerce. A significant historical year for this entry is 1932.

Location. 40° 19.967′ N, 74° 36.725′ W. Marker is in Plainsboro, New Jersey, in Middlesex County. Marker is on Heron Court, 0.1 miles north of Sycamore Drive. Located at a gazebo on a walking path in a housing development. Touch for map. Marker is in this post office area: Plainsboro NJ 08536, United States of America. Touch for directions.

Other nearby markers. At least 8 other markers are within 3 miles of this marker, measured as the crow flies. Burial site of "Elsie" (here, next to this marker); J.V.B. Wicoff Elementary School (approx. one mile away); Scudders Mills (approx. 1.2 miles away); The Canal Dug By Irishmen (approx. 1.2 miles away); Martian Landing Site (approx. 1.4 miles away); John Witherspoon (approx. 2.6 miles away); Washington’s Route from Princeton to Morristown (approx. 2.7 miles away); Bainbridge House (approx. 2.7 miles away). Touch for a list and map of all markers in Plainsboro.

Regarding You'll Do Lobelia. "You'll Do Lobelia"

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was the first of several Jersey cows used in the advertising campaign of Bordon's Milk Company. Her success and popularity at the 1939 New York World's Fair led to appearances in a Hollywood movie and personal appearances throughout the country. Her caricature was also used in a cartoon. She was injured in an automobile accident involving her custom 18-wheeler known as the "Cowdillac" and was "put to sleep". She was buried at the Walker Gordon Farm.

Also see . . .
1. Remembering the Walker-Gordon Dairy, an Innovator in Safe Raw Milk from 1987 - 1971. Raw Milk Institute website entry (Submitted on May 17, 2022, by Larry Gertner of New York, New York.)

2. Elsie the Cow. A RoadsideAmerica.com article on "Elsie the Cow" and You'll Do Lobelia's gravesite marker at the Walker Gordon Farm. (Submitted on September 22, 2010, by Deb Hartshorn of Burlington County, New Jersey.)

3. The Crowds Found Her Udderly Fascinating. An aricle by Diana and John Spencer - The first "Elsie", You'll do Lobelia, was a registered Jersey from Elm Hill Farm in Brookfield, Massachusetts. She is buried at Walker-Gordon Farm in Plainsboro Township, New Jersey. (Submitted on September 28, 2010, by Deb Hartshorn of Burlington County, New Jersey.)

You'll Do Lobelia Marker next to gazebo image. Click for full size.

Photographed By Deb Hartshorn, September 22, 2010

2. You'll Do Lobelia Marker next to gazebo

Credits. This page was last revised on May 17, 2022. It was originally submitted on September 22, 2010, by Deb Hartshorn of Burlington County, New Jersey. This page has been viewed 1,008 times since then and 75 times this year. Photos: 1, 2. submitted on September 22, 2010, by Deb Hartshorn of Burlington County, New Jersey. • Syd Whittle was the editor who published this page.