“Bite-Size Bits of Local, National, and Global History”
“Bite-Size Bits of Local, National, and Global History”
Lufkin in Angelina County, Texas — The American South (West South Central)

KRBA-AM Radio Station

KRBA-AM Radio Station Marker image. Click for full size.
Photographed By Steve Gustafson, November 22, 2010
1. KRBA-AM Radio Station Marker
Inscription.  By the 1930s, radio had become an established medium for commercial advertising. In 1938, commercial radio came to Angelina County when Redland Broadcasting Association received the first license in the area. Station manager Darrell Yates financed, built, and launched KRBA-AM on May 3, 1938 with the understanding that he would assume full ownership from investors in five years. Programs were initially only broadcast during the day and the station operated at a frequency of 130 kilocycles at a 100-watt power level. KRBA originally operated from Cash Drug Store in downtown Lufkin. Since 1948, broadcasts have originated from 121 Cotton Square and the transmission site has been at what is now 2105 Spence Street.

Early KRBA programming included broadcast news, drama, music, and sermons. The station also covered sports, beginning with Lufkin Panther football in 1938. During World War II, the station employed a number of women to take the place of male employees. By the 1950s and 1960s, new programs included "The Song and Dance Parade," a prelude to rock-n-roll programming, and "Tunes and Tempos," which introduced African-American radio to local

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audiences; Spanish programming began in the late 1960s with "Sabado Alegres."

Through the years, the station has made a major impact in the area. KRBA-AM has sponsored a number of charitable activities in Lufkin. The station has also served as a launching pad for a number of noted radio and broadcast personalities. Today, under the direction of Yates Media, historic KRBA continues to be directly involved in community and regional events, and continues to serve the public as a viable broadcasting institution into the 21st Century.
Erected 2009 by Texas Historical Commission. (Marker Number 16011.)
Topics. This historical marker is listed in this topic list: Communications. A significant historical month for this entry is May 1864.
Location. 31° 20.333′ N, 94° 43.791′ W. Marker is in Lufkin, Texas, in Angelina County. Marker is on Cotton Square, on the left when traveling west. Touch for map. Marker is at or near this postal address: 121 Cotton Square, Lufkin TX 75901, United States of America. Touch for directions.
Other nearby markers. At least 8 other markers are within walking distance of this marker. The Depot Explosion and Mystery (a few steps from this marker); Calder (Cotton) Square (within shouting distance of this marker); Site of Rehearsal Hall for The Hoo Hoo Band (within shouting distance of this marker); Kerr's Inc. (within shouting distance of this

KRBA-AM Radio Station and Marker image. Click for full size.
Photographed By Steve Gustafson, November 22, 2010
2. KRBA-AM Radio Station and Marker
marker); Lufkin Daily News (about 300 feet away, measured in a direct line); Lufkin Telephone Exchange (about 600 feet away); Angelina County (approx. ¼ mile away); Site of Martin Wagon Company (approx. ¼ mile away). Touch for a list and map of all markers in Lufkin.
Credits. This page was last revised on August 27, 2020. It was originally submitted on December 5, 2010, by Steve Gustafson of Lufkin, Texas. This page has been viewed 1,442 times since then and 94 times this year. Photos:   1, 2. submitted on December 5, 2010, by Steve Gustafson of Lufkin, Texas. • Bill Pfingsten was the editor who published this page.

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Jul. 23, 2024