Latta in Dillon County, South Carolina — The American South (South Atlantic)
Post Office and General Store
(Latta, S.C.)
Robert Rose Bethea
[Picture included] Robert Rose Bethea was born in Marion County on May 14, 1858 and as an African American grew up in an era with one foot in the past and one with the potential for a bright future for someone willing to work hard and persevere. Bethea attended Marion County schools and tradition says he was an avid reader and strong believer in education. His beliefs in education and hard work were to lead him to a successful career as a local merchant and community leader. He was active with his church Weston Chapel and Masonic Lodge. It was because of this dedication to community that he was appointed by President Grover Cleveland to become Postmaster in July 1890. This was quite an honor for an African American in an era of growing Jim Crow legislation. Bethea ran the Post Office from this store on Main Street until February 1893.
Erected by Town Council Latta S.C.
Topics and series. This historical marker is listed in this topic list: Notable Buildings. In addition, it is included in the Former U.S. Presidents: #22 and #24 Grover Cleveland, and the Postal Mail and Philately series lists. A significant historical year for this entry is 1858.
Location. 34° 20.31′ N, 79° 26.055′ W. Marker is in Latta, South Carolina, in Dillon County. It is on West Main Street (State Highway 917) near North Marion Street, on the right when traveling west. Touch for map. Marker is in this post office area: Latta SC 29565, United States of America. Touch for directions.
Regionally, this marker is in South Carolina’s Pee Dee. It is also in the American South and specifically in the Deep South. Globally, it is in the North Atlantic Region, North America, the Western Hemisphere, the Western World, and the Anglosphere. Historically, it finds itself in what was once the territory of the Mississippian Culture, one of the original Thirteen Colonies, one of the Confederate States of America, and the Antebellum South.
Other nearby markers. At least 8 other markers are within walking distance of this marker: Robert Earl Atkinson, Sr. (here, next to this marker); The Latta Library (within shouting distance of this marker); Vidalia Academy (within shouting distance of this marker); Dillon County Museum (within shouting distance of this marker); Latta Library: A Carnegie Library (within shouting distance of this marker); Latta Veterans Memorial Park (within shouting distance of this marker); Latta's Railroad Story (within shouting distance of this marker); The Edwards House (about 500 feet away, measured in a direct line). Touch for a list and map of all markers in Latta.

Photographed by Post Office and General Store Marker, July 15, 2011
3. Two other marker pictures
Left: Note the crowd gathered outside the Latta Dry Goods Company located in the Latta Hotel in downtown Latta. The concept of the general store being a gathering place for local citizens carried into the early 20th century.
Right: This sketch of a late 19th century rural country store reflects how Robert Bethea's store served the community in a multifunctional nature as s center of commerce, communication, social interaction and post office. ( Courtsey of Smithsonian Institution.)
Credits. This page was last revised on June 16, 2016. It was originally submitted on August 4, 2011, by Mike Stroud of Bluffton, South Carolina. This page has been viewed 1,238 times since then and 34 times this year. Photos: 1, 2, 3, 4, 5, 6. submitted on August 5, 2011, by Mike Stroud of Bluffton, South Carolina.




