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“Bite-Size Bits of Local, National, and Global History”
Santa Cruz in Santa Cruz County, California — The American West (Pacific Coastal)
 

Magical Merry-go-round

 
 
Magical Merry-go-round Marker image. Click for full size.
Photographed by Barry Swackhamer, January 8, 2013
1. Magical Merry-go-round Marker
Inscription. Whether you call it a merry-go-round, carousel, or whirlgig, visitors have always been enchanted with the Boardwalk’s oldest ride. At the grand opening of the “hippodrome,” as the carousel and its building were called, one hundred rocking chairs were provided so that mothers could sit comfortably to enjoy the music and watch their children ride the brilliant new horses.

Preservation of the carousel is labor of love. Boardwalk artists repair and repaint the horses during the off-season.

The Boardwalk’s carousel was named a National Historic Monument in 1987.

The Man
Charles I.D. Looff began building carousels in 1880. By 1911, when he delivered the Boardwalk’s shining new carousel, Looff was well known for his work and it had made him wealthy. His son Arthur built the Boardwalk’s Giant Dipper roller coaster.

The Brass Ring
This carousel has one of the few remaining ring dispensers in the country. Rings once fed manually into the metal arm by a “ring boy”. The process was mechanized in 1950. The Boardwalk goes through more than 70,000 steel rings each year. Brass rings are still used on special occasions.

The Horses
All 73 were originally produced by Looff’s company.
Each horse has a real horsehair tail.
The 71 “jumpers” move up and down, the
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two “standers” are stationary.
The chariots ensured that ladies of the early 1900s could be modest and safe when the rode the carousel.
 
Erected by Santa Cruz Beach Boardwalk.
 
Topics and series. This historical marker is listed in this topic list: Entertainment. In addition, it is included in the National Historic Landmarks series list. A significant historical year for this entry is 1987.
 
Location. 36° 57.864′ N, 122° 1.052′ W. Marker is in Santa Cruz, California, in Santa Cruz County. It is at the intersection of Beach Street and Riverside Avenue, on the right when traveling east on Beach Street. This marker is near entrance #3 of the Santa Cruz Beach Boardwalk. Touch for map. Marker is at or near this postal address: 400 Beach Street, Santa Cruz CA 95060, United States of America. Touch for directions.

Regionally, this marker is on Central Coast and specifically on the Coast Ranges. It is also on the American Pacific Coast. Globally, it is in North America, on the Ring of Fire, in the Pacific Rim, in the Western Hemisphere, in the Western World, and in the Anglosphere. Historically, it finds itself in what was once New Spain and also Mexico’s Alta California.

Other nearby markers. At least 8 other markers are within walking distance of this marker: Santa Cruz Beach Boardwalk Boards (here, next to this marker); Santa Cruz Beach Boardwalk (a few steps from this marker); Looff Carousel (a few steps from this marker); Burgers at the Beach (a few steps from this marker); Fickle Fashion (within shouting distance of this marker); Beauty and the Beach (within shouting distance of this marker); Boardwalk Goes Hollywood
Magical Merry-go-round Marker image. Click for full size.
Photographed by Barry Swackhamer, January 8, 2013
2. Magical Merry-go-round Marker
The marker is on the wall to the left of the ticket booth.
(about 300 feet away, measured in a direct line); A Love Story (about 400 feet away). Touch for a list and map of all markers in Santa Cruz.
 
More about this marker. This marker is located on the grounds of the Santa Cruz Beach Boardwalk.
 
Regarding Magical Merry-go-round. If you were lucky and skilled enough to throw the brass ring into the clowns’ mouth, you won a free ride!
 
Also see . . .  1911 Looff Carousel - Santa Cruz Beach Boardwalk. The Santa Cruz Beach Boardwalk’s Looff Carousel is a National Historic Landmark and local treasure. The hand-carved merry-go-round has been turning children’s seaside dreams into golden memories since 1911. (Submitted on January 25, 2013, by Barry Swackhamer of Brentwood, California.) 
 
Magical Merry-go-round Marker image. Click for full size.
Photographed by Jeff Horan of Gustine, California, July 7, 2022
3. Magical Merry-go-round Marker
Entrance to Looff's Carousel image. Click for full size.
Photographed by Barry Swackhamer, January 8, 2013
4. Entrance to Looff's Carousel
Merry-go-round image. Click for full size.
Photographed by Craig Baker
5. Merry-go-round
Merry-go-round image. Click for full size.
Photographed by Craig Baker
6. Merry-go-round
Clown Target and Brass Ring Dispenser Arm image. Click for full size.
Photographed by Craig Baker
7. Clown Target and Brass Ring Dispenser Arm
 
 
Credits. This page was last revised on November 24, 2025. It was originally submitted on January 25, 2013, by Barry Swackhamer of Brentwood, California. This page has been viewed 1,366 times since then and 38 times this year. Photos:   1, 2. submitted on January 25, 2013, by Barry Swackhamer of Brentwood, California.   3. submitted on July 9, 2022, by Joseph Alvarado of Livermore, California.   4. submitted on January 25, 2013, by Barry Swackhamer of Brentwood, California.   5, 6, 7. submitted on April 9, 2021, by Craig Baker of Sylmar, California. • Syd Whittle was the editor who published this page.
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Jun. 23, 2026