Camden in Camden County, New Jersey — The American Northeast (Mid-Atlantic)
The Victor
The "Nipper Building"
By R. C.
1. The Victor Marker
The marker is next to the front entrance of the "Nipper Building."
The revitalization of this historic landmark symbolizes the rebirth of Camden on its 175th Anniversary. RCA Victor Building #17, completed in 1916, was widely known as the "Nipper Building" after the company's Nipper the Dog logo. It became the site of the most significant developments in phonograph, radio and television history. In 2003 it was converted to residential use by Dranoff Properties and renamed The Victor.Erected 2003.
Topics. This historical marker is listed in these topic lists: Arts, Letters, Music • Communications • Entertainment • Industry & Commerce. A significant historical year for this entry is 1916.
Location. 39° 56.818′ N, 75° 7.638′ W. Marker is in Camden, New Jersey, in Camden County. Marker is on 1 Market Street. Touch for map. Marker is in this post office area: Camden NJ 08102, United States of America. Touch for directions.
Other nearby markers. At least 8 other markers are within walking distance of this marker. Cooper's Ferry (about 500 feet away, measured in a direct line); Daniel Cooper Ferry Hotel (about 600 feet away); Enslaved Africans Once Sold Here (about 700 feet away); Edward Sharpe House
By R. C.
2. The "Nipper Building" entrance and Marker
The Radio Corporation of America (RCA) "Nipper the Dog" logo along with the phrase, "His master's voice" are featured throughout the building.
this page online
More about this marker. "Nipper the Dog" (1884-1895) was a beloved mutt who has served as the Radio Corporation of America mascot and symbol for well over a century. "Nipper" and his son, "Chipper" (1991) continue to listen to "their master's voice" for the RCA Corporation, His Master's Voice (HMV) Records, and their associated companies.
Also see . . . Wikipedia entry for "Nipper the Dog". (Submitted on April 28, 2008, by R. C. of Shrewsbury, New Jersey.)
By R. C.
3. The Victor Building as seen from the Campbell's Soup Ballpark across the street.
The Victor's original function as a factory and research facility are still evident.
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4. The "Nipper the Dog" listening to "His master's voice" logo on a side entrance
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5. The Victor Building "clock tower" with the "Nipper the Dog" logo in colored glass
All four sides of the tower depict "Nipper" listening to "his master's voice."
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6. "Nipper the Dog" in colored glass on the "clock tower"
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7. The Victor Building lobby
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8. Oil painting of "Nipper the Dog"
The original painting of "Nipper the Dog" listening to his master's voice was of the dog listening to a Edison Bell cylinder phonograph. It was later modified to show "Nipper" listening to an RCA disc (record) phonograph.
By R. C.
9. Antique RCA phonograph in the lobby. "Nipper the Dog" is on its nameplate
By R. C.
10. "Nipper the Dog" next to a phonograph in an antique store
The little dog "Nipper" was a very popular and beloved symbol for RCA. Even today, "Nippers" can still be found in antique stores like the one above in Point Pleasant Beach, NJ.
Credits. This page was last revised on January 20, 2020. It was originally submitted on April 28, 2008, by R. C. of Shrewsbury, New Jersey. This page has been viewed 3,195 times since then and 11 times this year. Photos: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10. submitted on April 28, 2008, by R. C. of Shrewsbury, New Jersey. • Kevin W. was the editor who published this page.
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