Cooper Grant in Camden in Camden County, New Jersey — The American Northeast (Mid-Atlantic)

The Campbell Kids

Beloved Icons of Campbell Soup Company

Photographed By R. C.

1. The Campbell Kids plaque at Campbell Field, Camden, NJ

Inscription. When the campbell Kids were created in 1904 for a Campbell Soup Company ad campaign, little did anyone realize what enduring icons the fresh-faced, roly-poly characters would become.

The Campbell Kids first appeared with cans of soup and verses promoting Campbell's quality, convenience and taste. The Kids were an immediate hit, and they quickly moved from streetcar placards to all of the company's advertisinig, as well as souvenir postcards, place cards, lapel buttons, and even dolls, all of which are now highly popular collectible items.

Over the years, the Kids have played varying roles in the company's advertising, making the jump to television in the 1950s. While their appearances have evolved, they have always represented the Campbell Soup brand with an air of buoyant health, happiness and vitality.

Topics. This historical marker is listed in these topic lists: Arts, Letters, Music • Industry & Commerce. A significant historical year for this entry is 1904.

Location. 39° 56.975′ N, 75° 7.663′ W. Marker is in Camden, New Jersey, in Camden County. It is in Cooper Grant. Marker is at the intersection of Delaware Avenue and Penn Street on Delaware Avenue. Touch for map. Marker is at or near this postal address: 301 Delaware Ave, Camden NJ 08102, United States of America. Touch for directions.

Other nearby markers. At least 8 other markers are within walking distance of this marker.

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Engine Company No. 6 (about 600 feet away, measured in a direct line); Daniel Cooper Ferry Hotel (about 600 feet away); Enslaved Africans Once Sold Here (about 800 feet away); The Victor (approx. 0.2 miles away); Campbell Soup Company (approx. 0.2 miles away); Benjamin Franklin Bridge (approx. 0.2 miles away); The Edward Sharp House (approx. 0.2 miles away); Camden Rising (approx. ¼ mile away). Touch for a list and map of all markers in Camden.

More about this marker. The two loveable Campbell Kids are located in front of the main entrance of Campbell's Field in Camden, New Jersey.

Regarding The Campbell Kids. The Campbell Kids were originally sketched by a Philadelphia woman named Grace Wiederseim for a series of streetcar ads.

The Campbell Kids and Marker image. Click for full size.

Photographed By R. C.

2. The Campbell Kids and Marker

The can isn't labeled with the type of soup inside, but I'm sure that it is, indeed, "M'm! M'm! Good!"

The Campbell Kids. (rear view) image. Click for full size.

Photographed By R. C.

3. The Campbell Kids. (rear view)

The Campbell Kids greet all visitors to Campbell's Field in Camden, NJ image. Click for full size.

Photographed By R. C.

4. The Campbell Kids greet all visitors to Campbell's Field in Camden, NJ

Campbell's Field Ballpark Sign image. Click for full size.

Photographed By R. C.

5. Campbell's Field Ballpark Sign

Credits. This page was last revised on April 23, 2023. It was originally submitted on April 28, 2008, by Ronald Claiborne of College Station, Texas. This page has been viewed 1,855 times since then and 42 times this year. Photos: 1, 2, 3, 4, 5. submitted on April 28, 2008, by Ronald Claiborne of College Station, Texas. • Kevin W. was the editor who published this page.