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Historic Third Ward in Milwaukee in Milwaukee County, Wisconsin — The American Midwest (Great Lakes)
 

Goll & Frank Co. Notions and Dry Goods

Historic Third Ward

 
 
Goll & Frank Co. Notions and Dry Goods Marker image. Click for full size.
Photographed by Paul Fehrenbach, November 1, 2011
1. Goll & Frank Co. Notions and Dry Goods Marker
Inscription.
This property has been placed on the
National Register of Historic Places

Goll & Frank Co.
Notions & dry goods
Designed by Ferry & Clas

1896

 
Erected by Historic third Ward Walking Tour. (Marker Number 22.)
 
Topics and series. This historical marker is listed in this topic list: Notable Buildings. In addition, it is included in the National Register of Historic Places (NRHP) series list. A significant historical year for this entry is 1896.
 
Location. 43° 2.036′ N, 87° 54.55′ W. Marker is in Milwaukee, Wisconsin, in Milwaukee County. It is in the Historic Third Ward. It is at the intersection of North Water Street and East Buffalo Street, on the right when traveling south on North Water Street. Touch for map. Marker is at or near this postal address: 301-309 N Water St, Milwaukee WI 53202, United States of America. Touch for directions.

Regionally, this marker is in Southeast Wisconsin. It is also in the American Midwest, on the Great Lakes, and in the Corn Belt. Globally, it is in North America, the Western Hemisphere, the Western World, and the Anglosphere. Historically, it finds itself in what was once the territory of the Mississippian Culture and also the Northwest Territory.

Other nearby markers. At least 8 other markers are within walking distance of this marker: Mercantile Building (within shouting distance of this marker); Hoffmann & Sons Co. Grocers (within shouting distance of this marker); S. Jung Company Liquor Wholesale (within shouting distance of this marker); William Grossman & Co. Coffee and Tea Mill (within shouting distance of this marker); National Distilling Co.
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(within shouting distance of this marker); Patek Brothers, Paint, Oil & Glass Manufacturers (about 300 feet away, measured in a direct line); Site of Lynching George Marshall Clark (about 300 feet away); George Ziegler & Co. Candy Manufacturers (about 300 feet away). Touch for a list and map of all markers in Milwaukee.
 
Regarding Goll & Frank Co. Notions and Dry Goods. Ferry and Clas designed this building in 1896 for the Goll & Frank Company, a notions and wholesale dry goods firm. The Merchandise Building, as it was known, has an excellent renaissance design with hints of Schinkelesque classicism. Renamed the Renaissance Building in 2003, the structure houses Metro Eye, as well as photographers, graphic and interior design firms and other service businesses. - Historic Third Ward Walking Tour brochure
 
Goll & Frank Co. Notions and Dry Goods Marker image. Click for full size.
Photographed by Paul Fehrenbach, November 1, 2011
2. Goll & Frank Co. Notions and Dry Goods Marker
 
 
Credits. This page was last revised on February 16, 2023. It was originally submitted on June 17, 2014, by Paul Fehrenbach of Richfield, Wisconsin. This page has been viewed 1,362 times since then and 61 times this year. Last updated on July 16, 2014, by Keith S Smith of West Chester, Pennsylvania. Photos:   1, 2. submitted on June 17, 2014, by Paul Fehrenbach of Richfield, Wisconsin. • Bill Pfingsten was the editor who published this page.
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Jun. 6, 2026