Jackson in Hinds County, Mississippi — The American South (East South Central)
—Mississippi Freedom Trail —
Woolworth's variety store was the scene of a pivotal event in the Mississippi Civil Rights Movement on May 28, 1963. When three black Tougaloo College students sat down at the white lunch counter seeking service, the nonviolent protesters were attacked by an angry mob. Media and FBI were present; police refused to enter. An integrated group of supporters joined the students. The crowd threw store goods and dumped food seasonings on them. The three-hour siege ended when management closed the store.
Woolworth's Sit-in In Spring 1963, tensions ran high in Jackson between opponents and supporters of racial segregation. Black leaders walked out of a meeting with Mayor Allen Thompson when he refused most of their demands. The next day, May 28, demonstrations began as promised. NAACP field secretary Medgar Evers and Jackson Movement strategist John Salter, a Tougaloo College professor, had planned two nonviolent protests—picketing on Capitol Street and a sit-in at Woolworth's.
At 11:15 a.m., three black youths—Pearlena Lewis, NAACP North Jackson Youth Council president, and Tougaloo student activists Annie Moody and Memphis Norman—sat down at the whites-only Woolworth's lunch counter. Press and police soon arrived, but police stayed outside because the U.S.
Tougaloo chaplain Ed King, a "spotter," called the NAACP office to report the violence. Evers remained at the command post as Salter left to help with NAACP staffer Mercedes Wright and former Jackson State student body president Walter Williams, who had been expelled for activism. Salter suffered brass knuckle blows, cuts from broken glass, and cigarette burns. Williams was knocked unconscious. Wright tried to protect Lewis. King called Tougaloo president
Pearlena Lewis, Memphis Norman, and Annie Moody sit peacefully at the lunch counter. Waitresses closed the counter because they refused to move to the "colored" section.
Benny Oliver, former Jackson policeman, viciously kicks Tougaloo College student Memphis Norman after he was knocked from his seat to the floor. Norman and his attacker were both arrested by an undercover policeman inside the store.
Deputy Police Chief J.L. Ray arrests NAACP field secretary Medgar Evers, who was picketing outside the Woolworth's store three days after the violence. A reporter records the action.
At left, Tougaloo chaplain Rev. Ed King comes to the aid of john Salter after the store was closed. King was a "spotter"—a lookout who reported action to Medgar Evers by phone—during the sit-in.
John Salter, Joan Trumpauer, and Annie Moody remain at the lunch counter and endure the assaults. This iconic photograph by Fred Blackwell, a young photographer at the
Shown talking with Tougaloo president A.D. Beittel (left) outside Woolworth's after management closed it are, from left, George Raymond, Annie Moody, Pearlena Lewis, John Slater, and Tom Beard. Deputy Chief J. L. Ray is at right.
This scene of Jackson's Capitol Street from the late 1950s shows the view looking east, appearing much the same as it did during the events that took place here in 1963.
Erected 2013 by Mississippi Department of Archives and History. (Marker Number 12.)
Marker series. This marker is included in the Mississippi Freedom Trail marker series.
Location. 32° 18.018′ N, 90° 11.266′ W. Marker is in Jackson, Mississippi, in Hinds County. Marker is on East Capitol Street east of North Farish Street, on the right when traveling west. Touch for map. Marker is in this post office area: Jackson MS 39201, United States of America.
Other nearby markers. At least 8 other markers are within walking distance of this marker. Ace Records (about 600 feet away, measured in a direct line); 217 W. Capitol (about 700 Greyhound Bus Station (approx. 0.2 miles away); Edwards Hotel (approx. 0.2 miles away); Trumpet Records (approx. ¼ mile away); The Alamo Theatre (approx. ¼ mile away); Scott Radio Service Company (approx. 0.3 miles away); Smith Park (approx. 0.3 miles away). Touch for a list and map of all markers in Jackson.
Categories. • African Americans • Civil Rights •
Credits. This page was last revised on March 24, 2018. This page originally submitted on July 15, 2017, by Tom Bosse of Jefferson City, Tennessee. This page has been viewed 110 times since then and 27 times this year. Photos: 1, 2, 3, 4, 5, 6. submitted on July 15, 2017, by Tom Bosse of Jefferson City, Tennessee. • Bernard Fisher was the editor who published this page.