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MARKER DATABASE
“Bite-Size Bits of Local, National, and Global History”
“Bite-Size Bits of Local, National, and Global History”
Berkeley in Alameda County, California — The American West (Pacific Coastal)
 

Howard Automobile Company

Frederick Reimers, Architect, 1930, Hayashida Architects, 2006

 

—Renovations for the Buddhist Churches of America, Jodo Shinshu Center —

 
Howard Automobile Company Marker image. Click for full size.
By Barry Swackhamer, April 5, 2012
1. Howard Automobile Company Marker
Inscription.
City of Berkeley Landmark
designated in 1983
This Zig-Zag Moderne building, designed for the sale and servicing of Buick automobiles, captures the glamour, rising affluence, and sophistication of the post-World War I era. Charles Howard, who rose to prosperity through his successful Bay Area auto dealerships, also owned the famed racehorse Seabiscuit.

Architect Frederick Reimers designed many Period Revival houses, as well as schools and other commercial buildings in the Moderne style. Five unequal show-window bays are framed by fluted pilasters of reinforced concrete rising to scrolled, fountain-like capitals. Metal grills, scroll, and doors in Art Deco-relief patterns further embellish the building.
 
Erected 2007 by Berkeley Historical Plaque Project.
 
Location. 37° 52.003′ N, 122° 15.965′ W. Marker is in Berkeley, California, in Alameda County. Marker is at the intersection of Durant Avenue and Fulton Street, on the right when traveling east on Durant Avenue. Touch for map. Marker is at or near this postal address: 2140 Durant Avenue, Berkeley CA 94704, United States of America.
 
Other nearby markers. At least 8 other markers are within walking distance of this marker. Tupper & Reed Building (about 700 feet away, measured in a direct
Howard Automobile Company Marker image. Click for full size.
By Barry Swackhamer, April 5, 2012
2. Howard Automobile Company Marker
The marker is in the planter to the left of the entrance.
line); Morse Block (about 700 feet away); Berkeley Public Library (approx. 0.2 miles away); Davis-Byrne Building (approx. 0.2 miles away); Berkeley City Club (approx. 0.2 miles away); Barker Building (approx. 0.2 miles away); McCreary-Greer House (approx. 0.2 miles away); Site of John Hinkel Livery Stable, 1900 (approx. 0.2 miles away). Touch for a list and map of all markers in Berkeley.
 
Also see . . .
1. Charles S. Howard - Buick Salesman of the Century - Pre War Buick. (Submitted on April 11, 2012, by Barry Swackhamer of San Jose, California.)
2. Howard Automobile Co. Showroom - Berkeley Landmarks. A delightful example of the Art Deco style, the unique structure was built for Charles Howard, owner of the famous racehorse Seabiscuit, whose name graces Laura Hillenbrand’s best-selling book and the movie based on the book. (Submitted on April 11, 2012, by Barry Swackhamer of San Jose, California.) 
 
Categories. Arts, Letters, MusicNotable Buildings
 
The Howard Automobile Company image. Click for full size.
By Barry Swackhamer, April 5, 2012
3. The Howard Automobile Company
The Howard Automobile Company image. Click for full size.
By Barry Swackhamer, April 5, 2012
4. The Howard Automobile Company
 
 
Credits. This page was last revised on June 16, 2016. This page originally submitted on April 11, 2012, by Barry Swackhamer of San Jose, California. This page has been viewed 532 times since then and 45 times this year. Photos:   1, 2, 3, 4. submitted on April 11, 2012, by Barry Swackhamer of San Jose, California. • Syd Whittle was the editor who published this page.
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