Santa Monica in Los Angeles County, California — The American West (Pacific Coastal)
Will Rogers Highway
Main Street of America
| | Route 66 | |
Dedicated 1952 to Will Rogers, Humorist - World Traveler - Good Neighbor.
This Main Street of America, Highway 66, was the first road he traveled in a career that led him straight to the hearts of his countrymen.
Erected 1952 by Warner Brothers Studios.
Topics and series. This historical marker is listed in these topic lists: Notable Places • Roads & Vehicles. In addition, it is included in the U.S. Route 66 series list.
Location. 34° 0.835′ N, 118° 29.897′ W. Marker is in Santa Monica, California, in Los Angeles County. It is at the intersection of Ocean Avenue and Santa Monica Boulevard, on the right when traveling east on Ocean Avenue. Located in Palisades Park. Touch for map. Marker is at or near this postal address: 1398 Ocean Ave, Santa Monica CA 90401, United States of America. Touch for directions.
Regionally, this marker is in Greater Los Angeles and in the Transverse Ranges. It is also on the American Pacific Coast. Globally, it is in North America, on the Ring of Fire, in the Pacific Rim, in the Western Hemisphere, in the Western World, and in the Anglosphere. Historically, it finds itself in what was once New Spain and also Mexicos Alta California.
Other nearby markers. At least 8 other markers are within walking distance of this marker: The Georgian Hotel (about 300 feet away, measured in a direct line); Rapps Saloon (about 600 feet away); Mayfair Theater (about 700 feet away); Palisades (approx. 0.2 miles away); Colorado Avenue Viaduct (approx. Ό mile away); The Santa Monica Pier Carousel (approx. 0.3 miles away); Santa Monica Pier (approx. 0.3 miles away); John P. Jones Monument (approx. 0.3 miles away). Touch for a list and map of all markers in Santa Monica.
Regarding Will Rogers Highway. U.S. Route 66 was known as the Main Street of America, or the Mother Road, but not Will Rogers Highway. In 1952, a number of bronze plaques were installed to promote the Warner Brothers film "The Will Rogers Story". Ford Motor Company, the U.S. 66 Highway Associaton, and Warner Brothers took part in the promotion. A caravan drove along Route 66 from St. Louis to Santa Monica placing markers at each state line declaring the name Will Rogers Highway. It was only a movie promotion, not an actual re-naming of the highway.
The end of Route 66 was one mile west of this marker at Olympic and Lincoln.
Related marker. Click here for another marker that is related to this marker. - A similar marker in Oklahoma.
Credits. This page was last revised on March 30, 2026. It was originally submitted on January 25, 2012, by Michael Kindig of Elk Grove, California. This page has been viewed 3,448 times since then and 267 times this year. Last updated on July 3, 2018, by Craig Baker of Sylmar, California. Photos: 1, 2. submitted on July 3, 2018, by Craig Baker of Sylmar, California. 3. submitted on January 25, 2012, by Michael Kindig of Elk Grove, California. 4. submitted on February 17, 2015, by J. Makali Bruton of Washington, District of Columbia. 5. submitted on December 4, 2020, by Craig Baker of Sylmar, California. 6. submitted on February 19, 2026, by Craig Baker of Sylmar, California. • Syd Whittle was the editor who published this page.





