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“Bite-Size Bits of Local, National, and Global History”

Shelby in Toole County, Montana — The American West (Mountains)
 

Rainbow Conoco

 
 
Rainbow Conoco Marker image. Click for full size.
By Barry Swackhamer, August 22, 2020
1. Rainbow Conoco Marker
Inscription.  At least three generations of motorists have depended upon the courteous, reliable service provided by this longtime Shelby landmark, designed by Continental Oil Company (Conoco) architects and built in 1936. As an adaptation of the competing Pure Oil Company’s classic domestic form known as the English cottage-type station, the building reflects Continental’s architectural policies of the mid-1930s. The design was intended to blend with both commercial buildings and residential environments. This beautifully maintained 1930s classic station features off-white glazed brick accented with natural orange-red brick trim and a steep gable roof of contrasting dark green asphalt. The color scheme made the station familiar and recognizable as a Continental Oil outlet to passing motorists. Except for the addition of modern pumps and signage, the station remains virtually unchanged; even the restrooms retain the original multi-colored tile trim. Oscar Gunlikson and his son, Jim, operated the station from the 1940s until 1960, but it has long and affectionately been known by local residents as “Joe’s” after Joe Kincaid, who took over in 1965.
Rainbow Conoco and Marker image. Click for full size.
By Barry Swackhamer, August 22, 2020
2. Rainbow Conoco and Marker
Today, Rainbow Conoco is one of the state’s finest examples of 1930s gas station design and equally impressive as one of the company’s oldest, continuously operated outlets.
 
Erected by Montana Historical Society.
 
Topics and series. This historical marker is listed in these topic lists: ArchitectureIndustry & CommerceRoads & Vehicles. In addition, it is included in the Montana National Register Sign Program series list.
 
Location. 48° 30.375′ N, 111° 51.579′ W. Marker is in Shelby, Montana, in Toole County. Marker is on Main Street (Business U.S. 2) near 4th Avenue, on the right when traveling east. Touch for map. Marker is at or near this postal address: 400 Main Street, Shelby MT 59474, United States of America. Touch for directions.
 
Other nearby markers. At least 5 other markers are within 4 miles of this marker, measured as the crow flies. Shelby Town Hall (approx. ¼ mile away); 1964 Flood (approx. ¼ mile away); The Oily Boid Gets The Woim (approx. 2.2 miles away); The Baker Massacre (approx. 3½ miles away); Whoop Up Trail (approx. 3.8 miles away).
 
Rainbow Conoco image. Click for full size.
By Barry Swackhamer, August 22, 2020
3. Rainbow Conoco
 
 
Credits. This page was last revised on December 19, 2020. It was originally submitted on November 30, 2020, by Barry Swackhamer of Brentwood, California. This page has been viewed 41 times since then and 5 times this year. Photos:   1, 2, 3. submitted on November 30, 2020, by Barry Swackhamer of Brentwood, California.
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Mar. 2, 2021