Marker Logo HMdb.org THE HISTORICAL
MARKER DATABASE
“Bite-Size Bits of Local, National, and Global History”
“Bite-Size Bits of Local, National, and Global History”
Pontiac in Oakland County, Michigan — The American Midwest (Great Lakes)
 

"Body by Fisher"

A Standard of Excellence in Pontiac

 
 
"Body by Fisher": A Standard of Excellence in Pontiac Marker image. Click for full size.
By Joel Seewald, May 15, 2021
1. "Body by Fisher": A Standard of Excellence in Pontiac Marker
Inscription.  
Skills, quality and leadership came naturally
to the Fisher brothers. By the time they formed Fisher Body Company in Detroit in 1908, they had adapted their carriage-making to the needs of automobile bodies and were ready for early customers like Ford and Cadillac. By the time Fisher Body built its factory on Pontiac's Baldwin Avenue in 1922, the company was known for innovation and precision mass-production at plants employing more than 100,000 people. When Fisher Body became a division of General Motors (GM) in 1926, the "Body by Fisher" insignia became a badge of quality on Pontiacs, Buicks and other GM vehicles.

You Auto Know
Fisher started building car bodies in Pontiac at the former 1.4 million square foot O.J. Beaudette Co. factory located at Wessen and Walnut Streets.
 
Erected by MotorCities National Heritage Area, National Park Service.
 
Topics and series. This historical marker is listed in these topic lists: Industry & CommerceRoads & Vehicles. In addition, it is included in the MotorCities National Heritage Area series list. A significant historical year for this entry is 1908.
 
Location.
"Body by Fisher": A Standard of Excellence in Pontiac Marker — top left image image. Click for full size.
By Photo courtesy of General Motors.
2. "Body by Fisher": A Standard of Excellence in Pontiac Marker — top left image
Workers inspect car bodies at the Fisher Body plant in Pontiac, 1940s.
Click or scan to see
this page online
42° 37.27′ N, 83° 19.301′ W. Marker is in Pontiac, Michigan, in Oakland County. Marker is on Old South Telegraph Road 0.1 miles north of Orchard Lake Road, on the right when traveling north. Marker is on the Clinton River Trail, about 100 feet east of Old South Telegraph Road. Touch for map. Marker is in this post office area: Pontiac MI 48341, United States of America. Touch for directions.
 
Other nearby markers. At least 8 other markers are within walking distance of this marker. "X" Marks the Spot (approx. Ό mile away); Ordered by Mail - Sent by Rail (approx. Ό mile away); Welcome to Beaudette Park (approx. 0.3 miles away); The Great Escape (approx. 0.4 miles away); Oakland County Boat Club (approx. half a mile away); New Life for Children (approx. 0.6 miles away); Sylvan Lake Inn (approx. 0.7 miles away); Learning and Growing (approx. 0.7 miles away).
 
Also see . . .  Fisher Body. Wikipedia article about the Fisher brothers and Fisher Body Company. (Submitted on May 30, 2021, by Joel Seewald of Madison Heights, Michigan.) 
 
"Body by Fisher": A Standard of Excellence in Pontiac Marker — middle far left image image. Click for full size.
By Photo courtesy of General Motors.
3. "Body by Fisher": A Standard of Excellence in Pontiac Marker — middle far left image
Body fabrication at the Fisher Body plant in Pontiac, 1940s.
"Body by Fisher": A Standard of Excellence in Pontiac Marker — middle near left image image. Click for full size.
By Image courtesy of Marge Sawruk.
4. "Body by Fisher": A Standard of Excellence in Pontiac Marker — middle near left image
A 1944 War Bond advertisement, with the famous slogan changed to "Armament by Fisher." During World War II, Fisher Body converted to production of aircraft, tanks and heavy cannons.
"Body by Fisher": A Standard of Excellence in Pontiac Marker — center image image. Click for full size.
By Image courtesy of Ron Gay.
5. "Body by Fisher": A Standard of Excellence in Pontiac Marker — center image
The famous "Body by Fisher" insignia, here on the door sill of the 1953 Futurliner, a stylized bus that toured to promote GM vehicles.
"Body by Fisher": A Standard of Excellence in Pontiac Marker — bottom image image. Click for full size.
By Photo courtesy of Oakland County.
6. "Body by Fisher": A Standard of Excellence in Pontiac Marker — bottom image
The Fisher Body plant under construction in Pontiac, 1922.
"Body by Fisher": A Standard of Excellence in Pontiac Marker — top right image image. Click for full size.
By Photo courtesy of General Motors.
7. "Body by Fisher": A Standard of Excellence in Pontiac Marker — top right image
The Fisher brothers in 1922. From left: Edward, Alfred, William, Charles, Frederick and Lawrence. Frederick, Charles and Alfred were the founders of Fisher Body in 1908.
"Body by Fisher": A Standard of Excellence in Pontiac Marker — right image image. Click for full size.
Photo courtesy of Walter P. Reuther Library, Wayne State University.
8. "Body by Fisher": A Standard of Excellence in Pontiac Marker — right image
The luxurious Fisher Building, designed by renowned architect Albert Kahn, was the Fisher family's gift to Detroit in 1928. It was built with proceeds from the sale of Fisher Body to GM.
"Body by Fisher": A Standard of Excellence in Pontiac Marker image. Click for full size.
By Joel Seewald, May 15, 2021
9. "Body by Fisher": A Standard of Excellence in Pontiac Marker
 
 
Credits. This page was last revised on May 30, 2021. It was originally submitted on May 30, 2021, by Joel Seewald of Madison Heights, Michigan. This page has been viewed 70 times since then. Photos:   1, 2, 3, 4, 5, 6, 7, 8, 9. submitted on May 30, 2021, by Joel Seewald of Madison Heights, Michigan.

Share This Page.  
Share on Tumblr
m=174262

Paid Advertisement
Jun. 15, 2021