Downtown in Louisville in Jefferson County, Kentucky — The American South (East South Central)
Sit-in Demonstration Site
Stewart's Dry Goods
— 501 South Fourth Street —
On February 9, 1961, young people from CORE (Congress of Racial Equality) and the NAACP Youth Council chose Stewart's as their first target for demonstrations. Their arrest during their first sit-in triggered a mass demonstration campaign that spread throughout the downtown, provoked the “Nothing New for Easter” boycott and lasted through the spring. Large numbers of protesters were arrested and subjected to acts of violence by store employees.
By April 27, 1961, more protesters in Louisville had been incarcerated (685 total) during demonstrations than anywhere in the nation to that point. But, Stewart's earned its reputation, referred to by civil rights leaders as the “bulwark of segregation” in Louisville. It was not until the passage of the Public Accommodations Ordinance in 1963 that black customers were served in Stewart's restaurants. The store was purchased by L.S. Ayers in 1985 and later closed.
Ain't gonna let nobody turn me 'round, I'm gonna keep on walkin',
keep on talkin, marchin to freedom land”
Dedicated to the memory of Dr. J. Blaine Hudson (September 8,1949 - January 5, 2013)
Erected 2014 by University of Louisville: College of Arts and Sciences and Office for International, Diversity and Outreach Programs; Louisville Metro Council; Louisville Downtown Partnership; Office of the Mayor; Kentucky Commission on Human Rights; and The Louisville (KY) Chapter, The Links Incorporated. (Marker Number 3.)
Topics. This historical marker is listed in these topic lists: African Americans • Civil Rights. A significant historical date for this entry is February 9, 1961.
Location. 38° 15.058′ N, 85° 45.446′ W. Marker is in Louisville, Kentucky, in Jefferson County. It is in Downtown. Marker is at the intersection of South 4th Street and West Muhammad Ali Boulevard, on the right when traveling north on South 4th Street. Touch for map. Marker is at or near this postal address: 501 South 4th Street, Louisville KY 40202, United States of America. Touch for directions.
Other nearby markers. At least 8 other markers are within walking distance of this marker. The Seelbach Hotel, 1905 (a few steps from this marker); Thomas Merton - (1915-68) / A Revelation (within shouting distance of this marker); Rotary Club of Louisville / Henry Watterson Hotel (about 300 feet away, measured in a direct line); Civil Rights Movement Overview - Fourth Street Sit-In Demonstration Sites (about 300 feet away); Blue Boar Cafeteria (about 300 feet away); a different marker also named Sit-in Demonstration Site (about 300 feet away); James Guthrie (1792-1869) (about 300 feet away); Speed Building (about 300 feet away). Touch for a list and map of all markers in Louisville.
Also see . . .
1. Louisville Civil Rights Markers. (Submitted on August 2, 2021.)
2. Louisville Sit-Ins at Stewart's Dry Goods, 1961. 2017 article by Christopher Leadingham in TheCleo.com. Includes photographs of the sit-in. Excerpt:
Inspired by the success of the student-led lunch counter sit-ins in Greensboro, NC and Nashville, TN, pockets of disorganized protests began in Louisville in 1960. On February 9, 1961, students working with the local chapter of the Congress of Racial Equality (CORE) began the 1961 sit-in protests at this location. The group chose Stewarts because it was a local company and the most prestigious of all the downtown stores. When the students were arrested, African Americans and a few progressive whites came together to launch a city-wide protest movement against segregation.(Submitted on February 3, 2022.)
Credits. This page was last revised on February 12, 2023. It was originally submitted on December 10, 2020, by Duane and Tracy Marsteller of Murfreesboro, Tennessee. This page has been viewed 579 times since then and 57 times this year. Last updated on July 31, 2021, by Shane Oliver of Richmond, Virginia. It was the Marker of the Week February 6, 2022. Photos: 1. submitted on July 31, 2021, by Shane Oliver of Richmond, Virginia. 2. submitted on December 10, 2020, by Duane and Tracy Marsteller of Murfreesboro, Tennessee. 3. submitted on February 3, 2022, by J. J. Prats of Powell, Ohio. • J. Makali Bruton was the editor who published this page.