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Sanford in Seminole County, Florida — The American South (South Atlantic)
 

Businesses

Sanford Est. 1877

Pathways to History

 
 
Businesses Marker image. Click for full size.
Photographed by Brandon D Cross, August 7, 2021
1. Businesses Marker
Inscription. Buildings and businesses that were part of Sanford Avenue’s past live on in the minds of the community. Many businesses were owned by African Americans and served the needs of the residents, especially during the difficult era of segregation. Lasting memories were made along “the Avenue”’ and residents fondly recall the strong sense of place and community that was ever present in day to day life in Georgetown.

Georgetown residents went to Sanford Avenue to “see and be seen”. Hair was coiffed at Scipio Bracey’s Barbershop and Julia Brown’s Beauty Shop. Family and friends shared in photo sessions at the studios of Willie “Pocket” Brown and later Theodore “Tick” Martin. Former students of Crooms Academy fondly remember prom dances or basketball games in the dance hall on the second floor at Jerry’s Arcade.

The community’s health rested in the capable hands of Dr. George H. Starke, Dr. Julius Ringling, Dr. Edward Strickland, and Marie Francis. Residents purchased medications and sundries at Jerry’s Drugstore and Stapler Pharmacy, socializing with neighbors doing the same.

The Afro-American Life Insurance Company provided
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residents with insurance policies that were otherwise difficult to obtain at the time, and helped ensure the financial security of beneficiaries in times of need. Pathways to History is a series of self-guided tours focused on Sanford’s development and its neighborhoods. Scan the QR code with your smartphone or visit www.sanford.gov to learn more about Sanford’s rich history.
All images are courtesy of the Sanford Museum.
 
Erected by City of Sanford.
 
Topics. This historical marker is listed in these topic lists: African AmericansIndustry & CommerceWomen. A significant historical year for this entry is 1877.
 
Location. 28° 48.551′ N, 81° 15.893′ W. Marker is in Sanford, Florida, in Seminole County. It is at the intersection of Sanford Avenue and East Fourth Street, on the left when traveling north on Sanford Avenue. Touch for map. Marker is at or near this postal address: 345 Sanford Avenue, Sanford FL 32771, United States of America. Touch for directions.

Regionally, this marker is in Greater Orlando and in Central Florida. It is also in the American South. Globally, it is in the North Atlantic Region,
Businesses Marker image. Click for full size.
Photographed by Brandon D Cross, August 7, 2021
2. Businesses Marker
North America, a Gulf of Mexico state, the Western Hemisphere, the Western World, and the Anglosphere. Historically, it finds itself in what was once New Spain, the territory of the Mississippian Culture, one of the Confederate States of America, and the Antebellum South.

Other nearby markers. At least 8 other markers are within walking distance of this marker: Sanford Avenue (within shouting distance of this marker); Vanished Sanford (within shouting distance of this marker); Historical Figures (within shouting distance of this marker); Georgetown (about 300 feet away, measured in a direct line); Sanford Est. 1877 (about 400 feet away); Sanford & Tucker (about 600 feet away); The E. E. Brady Livery Stable (approx. 0.2 miles away); Early City Development (approx. 0.2 miles away). Touch for a list and map of all markers in Sanford.
 
Also see . . .  Sanford: a Brief History. (Submitted on August 14, 2021, by Brandon D Cross of Flagler Beach, Florida.)
 
 
Credits. This page was last revised on August 14, 2021. It was originally submitted on August 14, 2021, by Brandon D Cross of Flagler Beach, Florida. This page has been viewed 356 times since then and 34 times this year. Photos:   1, 2. submitted on August 14, 2021, by Brandon D Cross of Flagler Beach, Florida. • Bernard Fisher was the editor who published this page.
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Jul. 18, 2026