Santa Cruz in Santa Cruz County, California — The American West (Pacific Coastal)
A History of Commerce
The Santa Cruz Wharf
The Wharf evolved from a steam ship dock to a base for commercial fishing, run mostly by Italian immigrants. From 75 to 100 fishing boats unloaded salmon, sea bass, rock cod, and sole every day. Once the Santa Cruz Harbor was built in the 1960s, the Wharf’s primary business became tourism.
Still Serving the Community
Today the Santa Cruz Wharf is an important gateway to the Monterey Bay National Marine Sanctuary and a beautiful place to stroll, eat and shop. Some of the businesses are still operated by the original Italian families.
The Boardwalk’s Pleasure Pier
The Boardwalk once had its own pier. The Pleasure Pier was built in 1904, jutting out to sea in front of Neptune’s Kingdom. In addition to popular recreational use, the pier supported a pipeline that delivered salt water to the Boardwalk’s indoor swimming pool known as the Plunge. When the Plunge closed in 1962, the Pleasure Pier was dismantled.
Erected by California Coastal Commission & Coastal Conservancy.
Topics. This historical marker is listed in these topic lists: Architecture • Industry & Commerce • Waterways & Vessels. A significant historical year for this entry is 1914.
Location. 36° 57.829′ N, 122° 1.137′ W. Marker is in Santa Cruz, California, in Santa Cruz County. Marker can be reached from Beach Street. The resin marker in mounted to the metal railing on the boardwalk above the beach, in front of the O'Neill Surf Shop. Touch for map. Marker is at or near this postal address: 400 Beach Street, Santa Cruz CA 95060, United States of America. Touch for directions.
Other nearby markers. At least 8 other markers are within walking distance of this marker. Daredevils (a few steps from this marker); A Love Story (within shouting distance of this marker); Before the Boardwalk (within shouting distance of this marker); The Santa Cruz Seaside Company (within shouting distance of this marker); The Plunge (within shouting distance of this marker); The Santa Cruz Beach Boardwalk (within shouting distance of this marker); The Cocoanut Grove (about 400 feet away, measured in a direct line); Beauty and the Beach (about 400 feet away). Touch for a list and map of all markers in Santa Cruz.
Additional commentary.
1. Did you know?
There was a period of time when the Wharf Police, separate from the city police, was responsible for law enforcement on the wharf.
— Submitted July 8, 2022, by Joseph Alvarado of Livermore, California.
Credits. This page was last revised on July 12, 2022. It was originally submitted on July 8, 2022, by Joseph Alvarado of Livermore, California. This page has been viewed 117 times since then and 8 times this year. Photos: 1, 2. submitted on July 9, 2022, by Joseph Alvarado of Livermore, California. • Syd Whittle was the editor who published this page.