Santa Cruz in Santa Cruz County, California — The American West (Pacific Coastal)

Built to Last

Historic Walking Tour

— 100 Years Santa Cruz Beach Boardwalk - Millions of Memories —

Built to Last Marker image. Click for full size.

Photographed By Joseph Alvarado, July 7, 2022

1. Built to Last Marker

Inscription. The Santa Cruz Beach Boardwalk is still going strong 100 years after it first began entertaining visitors. The company has successfully adapted with the times and grown in a way that still fits within the local community. The entire Santa Cruz Beach Boardwalk, including the Cocoanut Grove, was named a California Historic Landmark in 1989.

Over the years, older buildings have received facelifts or been demolished, making way for modern facilities with features fitting the times. Some rides were replaced by more thrilling attractions. The Canfield Family’s dedication to improving the park each year remains a guiding principle for the company.

Balancing Innovation and Nostalgia

After World War II, under the leadership of Laurence Canfield, the Santa Cruz Seaside Company began to revitalize the Boardwalk in order to keep attracting visitors.

Laurence traveled to amusement parks across America and Europe, learning what worked and what didn’t. Back home, everything from electrical systems to esthetics benefited from his new vision.

Erected by Santa Cruz Beach Boardwalk.

Topics. This historical marker is listed in these topic lists: Entertainment • Parks & Recreational Areas.

Location. 36°

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57.899′ N, 122° 0.806′ W. Marker is in Santa Cruz, California, in Santa Cruz County. Marker can be reached from Beach Street. The marker is mounted to the railing on the boardwalk, above the Cave Train. Touch for map. Marker is at or near this postal address: 400 Beach Street, Santa Cruz CA 95060, United States of America. Touch for directions.

Other nearby markers. At least 8 other markers are within walking distance of this marker. Hang on for the Ride (within shouting distance of this marker); Surf's Up (within shouting distance of this marker); Leo the Lion (about 300 feet away, measured in a direct line); Whiting's Foods (about 300 feet away); Fun, Fads, and Food (about 300 feet away); The Sargent Octagon (about 500 feet away); Whiting’s Games (about 700 feet away); Giant Dipper (about 800 feet away). Touch for a list and map of all markers in Santa Cruz.

Photographed By Jeff Horan of Gustine, California, July 7, 2022

2. Built to Last Marker

Credits. This page was last revised on July 12, 2022. It was originally submitted on July 8, 2022, by Joseph Alvarado of Livermore, California. This page has been viewed 127 times since then and 16 times this year. Photos: 1, 2. submitted on July 9, 2022, by Joseph Alvarado of Livermore, California. • Syd Whittle was the editor who published this page.