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Laredo in Webb County, Texas — The American South (West South Central)
 

San Bernardo Avenue

 
 
San Bernardo Avenue Marker image. Click for full size.
Photographed By James Hulse, July 29, 2022
1. San Bernardo Avenue Marker
Inscription.  San Bernardo Avenue, which began as a commercial road in Laredo, became known as the San Antonio Highway by 1938, replacing the earlier route along Santa Maria Avenue. Due to the anticipated increase in tourism, San Bernardo Avenue property started to be developed even earlier for travel-related businesses, including motor courts and filling stations. The city marketed itself as a gateway to Mexico, and San Bernardo Avenue soon provided the most accessible route.

Other tourism-related businesses also grew in correlation with the strip's increasing importance. Many entrepreneurs opened motels, restaurants and other businesses along the strip to serve visitors. These modern structures along the path often featured architectural detailing representing earlier western and Spanish themes, which sometimes differed considerably from other building designs within Laredo. The exaggerated designs catered to out of town visitors and their concepts of the region. Advertising along the highway also reflected these themes.

The new businesses and emphasis on tourist attractions were vital for Laredo's early commercial growth and development,
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helping to expand the city's economy. Today, the San Bernardo commercial strip is still a vibrant part of the city as Laredo continues to be a popular tourist destination. Its architecture evokes an era of early auto tourism, an integral part of the area's history in the twentieth century.
 
Erected 2006 by Texas Historical Commission. (Marker Number 13678.)
 
Topics. This historical marker is listed in these topic lists: Industry & CommerceRoads & Vehicles. A significant historical year for this entry is 1938.
 
Location. 27° 31.235′ N, 99° 30.275′ W. Marker is in Laredo, Texas, in Webb County. Marker is at the intersection of San Bernardo Avenue and Shea Street, on the right when traveling south on San Bernardo Avenue. The marker is located along the west side of the street. Touch for map. Marker is at or near this postal address: 2319 San Bernardo Avenue, Laredo TX 78040, United States of America. Touch for directions.
 
Other nearby markers. At least 8 other markers are within one mile of this marker, measured as the crow flies. Raymond and Tirza Martin High School (approx. 0.2 miles away); The Texas Mexican Railway (approx. 0.8 miles away); Holding Institute (Laredo Seminary) (approx. 0.9 miles away); Webb County Courthouse (approx. 0.9 miles away); Webb County (approx. 0.9 miles away); Laredo Fire Department
San Bernardo Avenue Marker image. Click for full size.
Photographed By James Hulse, July 29, 2022
2. San Bernardo Avenue Marker
(approx. one mile away); United States Post Office and Courthouse (approx. one mile away); Jarvis Plaza (approx. one mile away). Touch for a list and map of all markers in Laredo.
 
Also see . . .  Laredo, Texas. Wikipedia (Submitted on July 30, 2022, by James Hulse of Medina, Texas.) 
 
The view of San Bernardo Avenue and the Marker image. Click for full size.
Photographed By James Hulse, July 29, 2022
3. The view of San Bernardo Avenue and the Marker
 
 
Credits. This page was last revised on July 30, 2022. It was originally submitted on July 30, 2022, by James Hulse of Medina, Texas. This page has been viewed 512 times since then and 216 times this year. Photos:   1, 2, 3. submitted on July 30, 2022, by James Hulse of Medina, Texas.

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Jul. 13, 2024