Downtown in San Antonio in Bexar County, Texas — The American South (West South Central)
Goad Motor Company Building
Photographed By Duane and Tracy Marsteller, October 8, 2023
1. Goad Motor Company Building Marker
Register of Historic Places
by the United States
Department of the Interior
Topics and series. This historical marker is listed in these topic lists: Architecture • Industry & Commerce • Roads & Vehicles. In addition, it is included in the National Register of Historic Places series list. A significant historical year for this entry is 1927.
Location. 29° 26.024′ N, 98° 29.431′ W. Marker is in San Antonio, Texas, in Bexar County. It is in Downtown. Marker is at the intersection of Lexington Avenue and Dallas Street, on the right when traveling south on Lexington Avenue. Touch for map. Marker is at or near this postal address: 317 Lexington Ave, San Antonio TX 78215, United States of America. Touch for directions.
Other nearby markers. At least 8 other markers are within walking distance of this marker. The Madison Square Presbyterian Church (about 600 feet away, measured in a direct line); The San Antonio River (approx. 0.2 miles away); Navarro Street Bridge (approx. 0.2 miles away); Central Christian Church (approx. 0.2 miles away); Mayor Maury Maverick Mural (approx. 0.2 miles away); The Hugman Dam (approx. 0.2 miles away); River Communities (approx. 0.2 miles away); The River in the 1900s (approx. 0.2 miles away). Touch for a list and map of all markers in San Antonio.
Regarding Goad Motor Company Building.
this page online
Pioneer Texas automobile dealer Thomas Jefferson Goad constructed the 1927 Goad Motor Company Building to house his Cadillac-LaSalle dealership established in San Antonio in 1924. Goad entered the automobile business in Mineral Wells about 1908, expanding to adjacent counties before relocating to San Antonio where he controlled a 52-county area of South Texas. San Antonio architect Harvey Partridge Smith designed the Goad building during the era of elaborate, architect-designed automobile showrooms. The building is one of two San Antonio dealerships known to have been designed by Smith, who is noted for his residential and institutional design as well as his restoration of San Antonio's Spanish colonial architecture including San Jose Mission and the Spanish Governor's Palace. The main showroom featured decorative Spanish tile, wrought iron grills, wood-paneled doors and imitation travertine pilasters, creating an opulent effect befitting the quality product sold by Goad. As the number of cars in San Antonio increased, both Goad's business and his building grew. A third story was added by 1934, and in 1951, the building more than doubled in size to accommodate a covered area for the growing used car market and service department. This 1-story addition, compatible with the materials and style of the original building,represents the company's response to the growing demand for used car sales … Though Goad sold his business in 1964, the building continued to house the city's leading Cadillac dealership until 1996 when it was vacated.Photographed By Duane and Tracy Marsteller, October 8, 20232. Goad Motor Company Building Marker
Also see . . . Goad Motor Company Building (PDF). National Register nomination for the building, which was listed in 1997. (Prepared by Maria Watson Pfieffer with assistance from Dwayne Jones and Mary Dillman, Texas Historical Commission; via National Archives) (Submitted on October 28, 2023, by Duane and Tracy Marsteller of Murfreesboro, Tennessee.)
Photographed By Duane and Tracy Marsteller, October 8, 2023
3. Former Goad Motor Company Building
It has since been converted into loft apartments.
Unknown; 081-0046 General Photographs Collection, UTSA Special Collections (Public Domain), circa 1927
4. Goad Motor Company Building
The dealership, then called Goad-Riata Cadillac Company, as seen from the corner of Lexington Avenue and Dallas Street shortly after it was built.
Credits. This page was last revised on October 29, 2023. It was originally submitted on October 28, 2023, by Duane and Tracy Marsteller of Murfreesboro, Tennessee. This page has been viewed 67 times since then and 26 times this year. Photos: 1, 2, 3, 4. submitted on October 28, 2023, by Duane and Tracy Marsteller of Murfreesboro, Tennessee.
