The Richfield Tower

The Richfield Tower. Bright and Tall Over Dana Point. , Dana Point's Landmark for 43 Years , From 1928 until 1971 one feature dominated this stretch of roadway: a giant open-frame tower marked with the neon letters spelling out R-I-C-H-F-I-E-L-D as part of the name of the Richfield Oil and Gas Company., Similar, But Not the Same , The tower above you echoes the design of Dana Point's Richfield tower. This one is just 31 feet tall with 30-inch letters-far smaller than the original., Richfield Lane of Lights , Richfield Oil build 36 towers between Mexico and Canada, each roughly 50 miles apart. The towers were visible from miles away, especially at night., [Captions:] , Dana Point’s Richfield Tower stood on PCH at what is now the ARCO gas station you can see from here. This photo shows it in 1969, two years before it was taken down to widen Pacific Coast Highway. , This 1929 ad from Aero Digest Magazine shows the location of all Richfield Towers. , Topped with a beacon, the original 125-foot tall towers blazed at night with eight-foot neon letters. Boaters recall seeing Dana Point’s tower while at sea. , Dana Point’s tower was one of the first towers to be lit on December 17, 1928.