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Pleasanton in Atascosa County, Texas — The American South (West South Central)
 

Dr. Ben and Mona Parker and KBOP Radio

 
 
Dr. Ben and Mona Parker and KBOP Radio Marker image. Click for full size.
Photographed by James Hulse, October 29, 2024
1. Dr. Ben and Mona Parker and KBOP Radio Marker
Inscription. Following World War II, the Federal Communications Commission (FCC) lifted its freeze on new radio stations. In 1949 chiropractor, preacher and rancher Ben Parker and his wife, Mona Parker, each veteran broadcasters, helped form the Atascosa Broadcasting Co. to address the situation locally on May 8, 1951, the FCC granted a permit for a station in Pleasanton, having previously issued the company's requested call sign KBOP, inspired by the term "Bop" associated with what would become Rock & Roll. KBOP offered a variety of news, music and entertainment, and tailored its programming to serve a predominately rural South Texas listenership.

KBOP first broadcast daily from a studio at the transmitter site on the Parkers' Ranch northwest of town, later from studios in Pleasanton. KBOP primarily served listeners in the surrounding area, including Atascosa, Wilson, McMullen and Bexar counties. It provided an important venue for country music, alternating with spanish-language programming largely ignored by other stations. The Parkers hired and mentored a large number of announcers and musicians. In 1976, they sold their radio
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station, which later moved to San Antonio with new call letters and formats.

The tower and transmitter built by Mona Parker, the first woman in the U.S. to earn an FCC first class engineering license, still operates at its original location. The control board used for KBOP's on-air programming was later displayed in the Longhorn Museum founded by the Parkers. Although their station has been off the air for many years, the mere mention of its call letters evokes a flood of memories and stories from former listeners.
 
Erected 2017 by Texas Historical Commission. (Marker Number 18788.)
 
Topics. This historical marker is listed in these topic lists: Arts, Letters, MusicCommunicationsEntertainmentWomen. A significant historical date for this entry is May 8, 1951.
 
Location. 28° 58.72′ N, 98° 28.051′ W. Marker is in Pleasanton, Texas, in Atascosa County. It is at the intersection of State Road 97 and Parsons Road, on the right when traveling south on State Road 97. The marker is located in the Longhorn Museum‘s parking lot. Touch for map. Marker is at or near this postal address: 1959 TX-97, Pleasanton TX 78064, United
The view of the Dr. Ben and Mona Parker and KBOP Radio Marker image. Click for full size.
Photographed by James Hulse, October 29, 2024
2. The view of the Dr. Ben and Mona Parker and KBOP Radio Marker
States of America. Touch for directions.

Regionally, this marker is in the Hill Country and in the San Antonio Metropolitan Area. Globally, it is in North America, a Gulf of Mexico state, the Western Hemisphere, the Western World, and the Anglosphere. Historically, it finds itself in what was once New Spain, the Republic of Texas, and one of the Confederate States of America.

Other nearby markers. At least 8 other markers are within 2 miles of this marker, measured as the crow flies: North Pleasanton (approx. 0.9 miles away); San Antonio, Uvalde and Gulf Railroad (approx. 0.9 miles away); Capt. Peter F. Tumlinson (approx. 1.2 miles away); Cooper Chapter No. 101, Royal Arch Masons (approx. 1.2 miles away); Second Baptist Church (approx. 1.2 miles away); Pleasanton Church of Christ (approx. 1.2 miles away); In Memory of Atascosa Co. War Dead (approx. 1.3 miles away); Pleasanton First United Methodist Church (approx. 1½ miles away). Touch for a list and map of all markers in Pleasanton.
 
 
Credits. This page was last revised on November 4, 2024. It was originally submitted on November 3, 2024, by James Hulse of Medina, Texas. This page has been viewed 326 times since then and 71 times this year. Photos:   1, 2. submitted on November 4, 2024, by James Hulse of Medina, Texas.
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Jul. 29, 2026