Near Bluefield in Mercer County, West Virginia — The American South (Appalachia)
Welcome to West Virginia
National Coal Heritage Area
Welcome centers are a familiar sight for American motorists today, located along major highways and serving as rest areas and sources of local information. But they were not always as common as they are now, and the first visitor information center in West Virginia was located here at East River Mountain.
After a visit to New England, Bluefield resident Sallie Thornhill Stone challenged her fellow members in the Little Garden Club to create a welcome center for travelers along US Route 52-21. More than $6,000 was donated by individuals, businesses, civic groups, and the City of Bluefield to construct a pre-fabricated log structure at a scenic location atop East River Mountain.
On October 18, 1960, the visitor center welcomed visitors to Bluefield, "Nature's Air Conditioned City." The building displayed West Virginia-made products such as glassware, coal and coal jewelry. Employees made hotel reservations for tourists, distributed local information, and sold film and soft drinks. While this visitor center eventually closed due to the opening of the East River Mountain Tunnel, this center inspired the construction of other new visitors centers throughout West Virginia.
(Captions):
Groundbreaking Ceremony celebrating the construction of the visitors center, left.
Below, with the help of local fundraising efforts, West Virginia's first visitor center opened on October 18, 1960.
Bottom, the visitor center was a popular stopping point for travelers along US Route 52-21.
The visitor center sold curios like this owl made of coal, and West Virginia glassware.
Erected 2023 by Mercer County Convention and Visitors Bureau.
Topics. This historical marker is listed in these topic lists: Industry & Commerce • Roads & Vehicles. A significant historical date for this entry is October 18, 1960.
Location. 37° 15.279′ N, 81° 11.076′ W. Marker is near Bluefield, West Virginia, in Mercer County. It is on East River Mountain Road (West Virginia Route 598) just west of Overlook Lane, on the right when traveling west. Marker is located at the East River Mountain Scenic Overlook pull-off. Touch for map. Marker is at or near this postal address: 2301 Scenic Drive, Bluefield WV 24701, United States of America. Touch for directions.
Regionally, this marker is in the Southern Coalfields. It is also in the American South, specifically in the Upper South, in Appalachia, and specifically in Southern Appalachia. Globally, it is in North America, the Western Hemisphere, the Western World, and the Anglosphere. Historically, it finds itself in what was once the territory of the Mississippian Culture.
Other nearby markers. At least 8 other markers are within 3 miles of this marker, measured as the crow flies: World's Smallest Railroad (here, next to this marker); A Tunnel Runs Through It (here, next to this marker); Miss Blanche Miller's Kindergarten and Continuation School (approx. 1.9 miles away); Hotel Thelma (approx. 2.2 miles away); Bluefield (approx. 2.2 miles away); East End Bluefield African American Historic Sites (approx. 2.2 miles away); Kee Federal Building (approx. 2.2 miles away); Bailey Building (approx. 2.2 miles away). Touch for a list and map of all markers in Bluefield.
Another marker is no longer nearby. Andrew Davidson (was approx. 1.3 miles away but has been permanently removed).
Credits. This page was last revised on August 12, 2025. It was originally submitted on August 11, 2025, by Bradley Owen of Morgantown, West Virginia. This page has been viewed 96 times since then and 21 times this year. Photos: 1, 2. submitted on August 12, 2025, by Bradley Owen of Morgantown, West Virginia.

