Old Pasadena in Los Angeles County, California — The American West (Pacific Coastal)
Mapping Prejudice in Pasadena
Inscription.
Neighborhoods, public schools, jobs, restaurants, movie theaters, swimming pools: little escaped the color barrier in mid-1900s Pasadena. In response, civil rights advocates used the legal system to push Pasadena toward equity for all citizens.
In 1947 a decades-long battle finally allowed for the opening of Brookside Plunge, the city's public swimming pool, to everyone. In 1969 Pasadena became the first city outside the Deep South mandated by the US government to end segregation in public schools. Despite the Supreme Court's 1948 ruling against restrictive housing covenants, housing discrimination has continued through unfair lending practices, entrenched segregation, and lack of affordable housing.
This tract is exclusive and restrictive.
Sunkist Gardens in southeast Los Angeles, 1950
Published in the California Eagle, a Los Angeles-based African American newspaper, this photo documented a suburb designed to exclude Black veterans. Even though the GI Bill guaranteed low-interest mortgages to all veterans, the VA didn't actually administer the loans. Consequently, Back veterans were systematically denied access to affordable housing through unfair pricing systems and lending practices.
California Eagle Photograph Collection, Southern California Library for Social Studies and Research
Home Owners Loan Corporation (HOLC) map of Pasadena, 1939
Derived from maps created by HOLC, a federal agency, the term redlining describes discriminatory lending practices and housing policies. The redlined areas on this 1939 map of Pasadena were deemed hazardous for banks and other mortgage lenders to consider making investments there. These red areas correspond with the neighborhoods then occupied mostly by African Americans, Japanese Americans and Mexican Americans.
National Archives, courtesy Mapping Inequality, University of Richmond
International Day at Brookside Plunge, about 1928
Within days of the city-owned pool opening on a segregated basis in 1914, Black Pasadenans protested: It is not right a municipal swimming pool is open only one afternoon and evening a week [so-called International Day], whereas for whites it is open at all times. After many decades, multiple petitions, and a lawsuit filed by the NAACP of Pasadena, the pool finally opened to all residents in 1947.
Courtesy of the Archives, Pasadena Museum of History Photo Album Collection, Volume 59-p3c
Topics. This historical marker is listed in these topic lists: African Americans • Civil Rights. A significant historical year for this entry is 1947.
Location. 34°
8.851′ N, 118° 9.131′ W. Marker is in Pasadena, California, in Los Angeles County. It is in Old Pasadena. It is at the intersection of Leonard J Pieroni Street and Holly Street, on the right when traveling north on Leonard J Pieroni Street. Touch for map. Marker is in this post office area: Pasadena CA 91124, United States of America. Touch for directions.
Regionally, this marker is in Greater Los Angeles and in the Transverse Ranges. It is also on the American Pacific Coast. Globally, it is in North America, on the Ring of Fire, in the Pacific Rim, in the Western Hemisphere, in the Western World, and in the Anglosphere. Historically, it finds itself in what was once New Spain and also Mexicos Alta California.
Other nearby markers. At least 8 other markers are within walking distance of this marker: Exploring Pasadena's Past (here, next to this marker); Building Freeways, Dividing Communities (here, next to this marker); At Home in Old Pasadena (within shouting distance of this marker); Bonham Alley (about 400 feet away, measured in a direct line); Pioneers & Entrepreneurs (about 400 feet away); Christensen Alley (about 500 feet away); Hugus Alley (about 500 feet away); Places Change, People Endure (about 600 feet away). Touch for a list and map of all markers in Pasadena.
Credits. This page was last revised on November 6, 2025. It was originally submitted on November 5, 2025, by Duane and Tracy Marsteller of Murfreesboro, Tennessee. This page has been viewed 80 times since then and 40 times this year. Photos: 1, 2. submitted on November 5, 2025, by Duane and Tracy Marsteller of Murfreesboro, Tennessee.

