Triangle North in Milwaukee in Milwaukee County, Wisconsin — The American Midwest (Great Lakes)

Rally at Metropolitan Missionary Baptist Church

Photographed by Greta Schassler, September 17, 2025

1. Rally at Metropolitan Missionary Baptist Church Marker

Close up of marker

Inscription. On September 3, 1967, about 200 protesters led by the NAACP Youth Council and Commandos held a rally at Metropolitan Missionary Baptist Church, located at 905 W. North Ave., to protest housing segregation; it was their first rally at a Black Baptist church. From there, they marched toward the Joseph Schlitz and Blatz breweries to initiate an economic boycott of local beer companies as part of a multi-pronged approach to protesting segregation. Protesters continued their march on Wisconsin Ave. from N. Van Buren St. to N. 6th St. The demonstration concluded at St. Boniface Catholic Church. Reverend Dr. E. M. Kelly, the pastor at Metropolitan and a vocal supporter of the Civil Rights Movement, endorsed the demonstrations as “a social, educational, and political revolution.” In 1968, the congregation moved to 1345 W. Burleigh St.

Erected 2025 by Wisconsin Historical Society. (Marker Number 630.)

Topics. This historical marker is listed in these topic lists: African Americans • Civil Rights • Industry & Commerce • Religion & Religious Structures. A significant historical date for this entry is September 3, 1967.

Location. 43° 3.617′ N, 87° 55.395′ W. Marker is in Milwaukee, Wisconsin, in Milwaukee County. It is in Triangle North. It is on

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West North Avenue west of North Lindsay Street, on the left when traveling west. Touch for map. Marker is at or near this postal address: 915 W North Ave, Milwaukee WI 53205, United States of America. Touch for directions.

Regionally, this marker is in Southeast Wisconsin. It is also in the American Midwest,

on the Great Lakes,

and in the Corn Belt.

Globally, it is in North America,

the Western Hemisphere,

the Western World,

and the Anglosphere.

Historically, it finds itself in what was once the territory of the Mississippian Culture

and also the Northwest Territory.

Other nearby markers. At least 8 other markers are within walking distance of this marker: 5th Street Freedom House (approx. 0.3 miles away); St. Boniface Catholic Church (approx. 0.4 miles away); Milwaukee Chinese Laundry Era (approx. 0.6 miles away); Stop on the Underground Railroad (approx. 0.6 miles away); Golda Meir 1898 - 1978 (approx. ¾ mile away); General Office/Executive Building (approx. 0.8 miles away); Brown Bottle Pub/Sternewirt Priveledge (approx. 0.8 miles away); Schlitz Brewhouse A (approx. 0.8 miles away). Touch for a list and map of all markers in Milwaukee.

Photographed by Fitzie Heimdahl

2. Rally at Metropolitan Missionary Baptist Church Marker

Photographed by Greta Schassler, September 17, 2025

3. Rally at Metropolitan Missionary Baptist Church Marker

Credits. This page was last revised on November 20, 2025. It was originally submitted on August 25, 2025, by Fitzie Heimdahl of Eau Claire, Wisconsin. This page has been viewed 164 times since then and 53 times this year. Last updated on November 18, 2025, by Fitzie Heimdahl of Eau Claire, Wisconsin. Photos: 1. submitted on September 17, 2025, by Greta Schassler of Milwaukee, Wisconsin. 2. submitted on August 25, 2025, by Fitzie Heimdahl of Eau Claire, Wisconsin. 3. submitted on September 17, 2025, by Greta Schassler of Milwaukee, Wisconsin. • Devry Becker Jones was the editor who published this page.