Midtown - Downtown in Columbia in Richland County, South Carolina — The American South (South Atlantic)
Speaking Truth to Power
Our Story Matters
| | 63 Columbia, SC Civil Rights | |
In fall 1963, African American students marched along Columbia's Main Street to protest businesses that practiced racial segregation, including the Fox Theatre formerly at located on this site. The students carried signs that read "We Shall Overcome," "Jim Crow Must Go," and "Freedom Now."
Denied entry into the theater, the students gathered at Bethel A.M.E. Church (corner of Sumter and Taylor streets). At the church, Benedict College freshman James McDuffie declared, "If the old people won't march in the street, the young people will." For three months, the students kept marching, and African American residents boycotted Main Street stores. In response, Mayor Lester Bates and a group of white businessmen met privately with the NAACP and other African American civic leaders to plan "voluntary desegregation."
On December 12, 1963, ten African Americans attended theaters free of segregation. In July 1964, a national Civil Rights Act outlawed racial discrimination in all places of "public accommodation."
Rev. James Hinton,
July 1947
President, South Carolina NAACP
"The status quo must go."
Thurgood Marshall,
November 1955
Attorney, NAACP Legal Defense and Educational Fund director who argued South Carolina's Briggs v. Elliott case before the United States Supreme Court
"I beg you to stand up for what you believe is right."
Frederick Hart,
March 1961
Noted sculptor and University of South Carolina student who was arrested at the 1961 State House protest
"Don't wait any longer."
"Modjeska Simkins,
July 1965
South Carolina NAACP strategist, banker, journalist, and human rights activist
"Let your conscience be your guide."
Rev. David Carter,
March 1961
Benedict College theology student who organized civil rights protests and demonstrations in downtown Columbia.
Topics and series. This historical marker is listed in these topic lists: African Americans • Civil Rights • Industry & Commerce • Religion & Religious Structures. In addition, it is included in the African Methodist Episcopal (AME) Church series list. A significant historical month for this entry is July 1964.
Location. 34° 0.413′ N, 81° 2.17′ W. Marker is in Columbia, South Carolina, in Richland County. It is in Midtown
Regionally, this marker is in the Midlands. It is also in the American South and specifically in the Deep South. Globally, it is in North America, the Western Hemisphere, the Western World, and the Anglosphere. Historically, it finds itself in what was once the territory of the Mississippian Culture, one of the original Thirteen Colonies, one of the Confederate States of America, and the Antebellum South.
Other nearby markers. At least 8 other markers are within walking distance of this marker: Efird's Department Store/Mast General Store (a few steps from this marker); Lever Building (a few steps from this marker); W.T. Grant Building (within shouting distance of this marker); Schulte-United Building (within shouting distance of this marker); Lutheran Publication Building (within shouting distance of this marker); John C. Seegers (within shouting distance of this marker);
Credits. This page was last revised on January 23, 2026. It was originally submitted on January 23, 2026, by Devry Becker Jones of Washington, District of Columbia. This page has been viewed 53 times since then. Photos: 1, 2, 3. submitted on January 23, 2026, by Devry Becker Jones of Washington, District of Columbia.


