University Park in San Antonio in Bexar County, Texas — The American South (West South Central)
Texas' First All-Spanish Radio Program
"The International Goodwill Program"
Photographed by Dave W, March 7, 2026
1. Texas' First All-Spanish Radio Program Marker
On October 28, 1928, "Radio Sam" (KGCI, Now KMAC) initiated a two-hour nightly program entirely in Spanish. The station's owner, Sam Liberto, with studios located at St. Mary's University, and Edward Buckley, a businessman, persuaded Juliαn F. Lozano to produce and announce the program. Until his death on January 31, 1951, Lozano promoted cause of international understanding. In the tradition he established, San Antonio radio stations schedule many hours of programs in Spanish each day.
Erected 1973 by State Historical Survey Committee; Marker Sponsors: FCOR, KUKA, and St. Mary's University. (Marker Number 15325.)
Topics. This historical marker is listed in these topic lists: Communications • Education • Entertainment • Hispanic Americans. A significant historical date for this entry is October 28, 1928.
Location. 29° 27.187′ N, 98° 33.744′ W. Marker is in San Antonio, Texas, in Bexar County. It is in University Park. It can be reached from the intersection of Camino Santa Maria and Cincinnati Avenue, on the right when traveling south. Touch for map. Marker is at or near this postal address: 1 Camino Santa Maria, San Antonio TX 78228, United States of America. Touch for directions.
Regionally, this marker is in South Texas. It is also in the American South. Globally, it is in North America, a Gulf of Mexico state, the Western Hemisphere, the Western World, and the Anglosphere. Historically, it finds itself in what was once New Spain, the Republic of Texas, and one of the Confederate States of America.
Other nearby markers. At least 8 other markers are within 2 miles of this marker, measured as the crow flies: Memorial Plaza (about 300 feet away, measured in a direct line); Former St. Mary's University Fallen in Defense of Freedom Memorial (about 400 feet away); Former St. Mary's University Fallen in World War II
this page online
Photographed by Dave W, March 7, 2026
2. Texas' First All-Spanish Radio Program Marker
Photographed by Dave W, March 7, 2026
3. Texas' First All-Spanish Radio Program Marker
Credits. This page was last revised on March 12, 2026. It was originally submitted on March 10, 2026, by Dave W of Co, Colorado. This page has been viewed 9 times since then. Photos: 1, 2, 3. submitted on March 10, 2026, by Dave W of Co, Colorado. • Devry Becker Jones was the editor who published this page.
