The Annex in Toronto, Ontario — Central Canada (North America)
Beverly Mascoll
1941-2001
After graduating from high school, she worked at Toronto Barber and Beauty Supply. At the time, beauty products for Black people and people of colour were hard to find in Canada. Customers would often travel to border cities like Buffalo (New York) to buy hair products and makeup to match their skin tone.
In the early 1970s, Mascoll opened the first Mascoll Beauty Supply store at 870 Bathurst Street, north of Bloor Street. The company expanded to have multiple Toronto stores and provide products to major chains like Shoppers Drug Mart, Eaton's, and Simpsons. By the 1990s, the business was one of the largest of its kind in Canada.
Mascoll was a supporter of the Black community. In 1996, she set up a foundation to support youth, women, and minorities. Among many honours, she received the Order of Canada (1998).
Erected 2021 by Heritage Toronto.
Topics. This historical marker is listed in these topic lists: African Americans • Charity & Public Work • Industry & Commerce • Women. A significant historical year for this entry is 1970.
Location. 43° 39.967′ N, 79° 24.687′ W. Marker is in Toronto, Ontario. It is in The Annex. It is at the intersection of Bathurst Street and Bloor Street West, on the right when traveling north on Bathurst Street. Touch for map. Marker is at or near this postal address: 819 Bathurst Street, Toronto ON M5R 3G1, Canada. Touch for directions.
Regionally, this marker is in Greater Toronto and on the Golden Horseshoe. It is also in Central Canada. Globally, it is in North America, the Western Hemisphere, the Western World, and the Anglosphere. Historically, it finds itself in what was once a British colony, the Viceroyalty of New France, the Haudenosaunee (Iroquois) Confederacy, and Ruperts Land.
Other nearby markers. At least 8 other markers are within walking distance of this marker: 674 Markham Street (about 120 meters away, measured in a direct line); Brunswick House (approx. 0.3 kilometers away); 35 Walmer Road (approx. 0.6 kilometers away); Young Mens - Young Womens Hebrew Association (approx. 0.6 kilometers away); After the Spadina Expressway (approx. 0.6 kilometers away); Stop Spadina Save Our City (approx. 0.6 kilometers away); Spadina Expressway (approx. 0.6 kilometers away); Riot at Christie Pits (approx. 0.7 kilometers away). Touch for a list and map of all markers in Toronto.
Credits. This page was last revised on April 14, 2026. It was originally submitted on April 13, 2026, by Tim Boyd of Hamilton, Ontario. This page has been viewed 15 times since then. Photos: 1, 2, 3, 4, 5. submitted on April 13, 2026, by Tim Boyd of Hamilton, Ontario. • Andrew Ruppenstein was the editor who published this page.




